eCommerce Agency
From truly bespoke builds to creative customisation, we design digital spaces utilising the best technology to immerse customers in an exceptional eCommerce experience. Our team will deliver a clear plan for your company using the following skillsets and services
Trusted Shopify Plus partners
Propeller integrates with best-in-class technology and eCommerce partners to deliver solutions that increase basket value, improve conversions, drive repeat spend and maximise the potential for our clients online.
Your website plays a pivotal role in shaping your online store’s success. Our Shopify development services are designed to enhance functionality, user experience and overall performance. Whether you’re starting from scratch or your existing Shopify store just isn’t working for you anymore, our experienced developers are here to turn your vision into reality.
Our eCommerce offering
Website migrations
We’ve handled many eCommerce website migrations, so if you’re ready to make the move to a more powerful platform, our team ensures a smooth transition that preserves your data integrity and minimises potential downtime.
As your company’s priorities shift, you will need a new platform that facilitates your growth. Let our teams guide you in switching or upgrading your eCommerce platforms for a more scalable and long-term solution.
Strategy & consultancy
Success demands a strategic approach. Our seasoned consultants work closely with you to understand your business goals, target audience, and market dynamics. From there, we craft bespoke strategies to drive traffic, boost conversions, and maximise your ROI.
Audits are essential in determining whether a website is reaching its full potential. We analyse SEO, page speed and the tech stack to ensure load time is minimal, pages are discoverable and key performance metrics are achieved.
Branding & creative design
Bring your brand to life with our exceptional creative design services. From cultivating a unique brand identity through logo and web design to crafting high-quality, printed marketing collateral, our talented designers create memorable experiences that resonate with your target audience.
Our eCommerce web development process
Discovery
Work with us to set objectives, map risks, growth opportunities and forecast. On the back of this, we will build a strategy to take your eCommerce business to the next level.
Design
Our design team will create initial designs for your project, during this timeframe, we will gather your feedback to inform the website navigation and content creation.
Development
In the development phase, we run a content and technical review. We will continually conduct live site testing and quality assurance checks in the background.
Launch
Upon launching your new eCommerce site, our expert team will be on hand to conduct further tests and launch paid media support to ensure the success of your project launch.
Post-launch
Post-launch, we continue with performance monitoring, alongside a bug-fixing review to ensure your customers can access your site with ease.
Ongoing support
We continue to work with you after launch to monitor the performance of your eCommerce site and make recommendations based on industry trends.
Headless eCommerce
Separating the CMS from your site database ensures an efficient digital operation. Our skilled teams can connect WordPress, Shopify and Drupal, allowing your data to be structured for omni-channel use.
Essential features for eCommerce websites
Responsive design
With a majority of online shoppers now using their mobile as their primary device, we create responsive, mobile-friendly online stores with automatic website formatting to ensure consistent user experiences for desktop, phone, or tablet users.
Comprehensive navigation
We help web store owners create a navigation that guides customers to the pages they’re looking for while suggesting relevant products along the way. Make things simple for your customers with optimised navigation between pages and clickable breadcrumbs.
Easy-to-use checkout
Our developers build eCommerce solutions with transparent and frictionless checkouts, which minimises cart abandonment rates. We can also add one-click payment options or integrate third-party e-wallet payment tools for faster sign-in.
Advanced search capabilities
We add robust eCommerce search functionality, including diverse filters and faceted and semantic search tools, simplifying the search process for customers and helping them find what they’re looking for faster.
Omni-channel experience
Our team connect your channels so your customers can switch between them while searching for products, arranging refunds, or seeking customer support. This also enables easier data capture, which will help further personalise your customers’ experiences.
Diverse payment options
We can integrate multiple payment methods for your checkout, such as credit cards, online payments, coupons, gift cards, and buy now pay later options, catering to your audience’s preferences and ensuring a smooth payment experience.
Website performance
Our developers optimise your eCommerce site to perform well in web core vitals tests.
With high loading speed and performance stability. We can also perform regular and on-demand tests to detect and correct performance issues, ensuring an uninterrupted customer shopping experience and better search results positions.
Enhanced website security
We equip your eCommerce website with a strong cyber security infrastructure to enhance its resilience to attacks and ensure safer online transactions. We stay up to date with data protection regulations to recommend the best data management practices for our clients to keep your sensitive data safe and above board.
Advanced SEO
We help eCommerce businesses improve the technical aspects of their online stores to rank higher in search engines. We specialise in optimising website structures and navigations, fixing crawl errors, improving page indexing, and increasing loading speed.