Earlier this year, we witnessed countless brands having some fun working with AI, from the good, the bad and the ugly. A lot of brands enjoyed seeing the funny side of AI’s infancy, like KitKat’s ‘Have AI Break, Have a KitKat’ campaign. Huge brands like Innocent joined in to speculate on how this software was developing, particularly when looking at creativity.
However, this hasn’t stopped the adoption of AI across all industries, and in such experimental ways. The potential for innovation and streamlined efficiency is completely untapped, and its enthralling watching brands find new ways to utilise the technology available to them.
While companies continue to experiment though, there will, of course, be room for error. In this article, we explore McDonald’s latest trial, using AI for drive-thru. After a few months, the fast-food giant has decided to end this trial due to a number of technical errors.