16 January 2024

The Best Restaurant Loyalty Schemes to Look out for in 2024

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The Best Restaurant Loyalty Schemes to Look out for in 2024
Annabel GibsonWritten ByAnnabel Gibson

Annabel is the Marketing Coordinator at Propeller, taking on the production of social media communications, creating copy for articles and contacting external agencies for collaborations.

From complimentary dishes to discounted meals, as the cost of living crisis continues to disrupt the incomes of many restaurants, it’s time to investigate the loyalty schemes that continue to bring punters in. 

In an industry that’s so closely tied to fluctuations in the economy and how consumers behave, it’s returning customers – not one-off guests – that are the lifeblood of any restaurant.

Trends in loyalty schemes

It’s clear from examining some of the most renowned chain restaurants in the UK, that building loyalty apps is the best way to maintain your audience. Scraggly stamp cards are a thing of the past, with apps offering an environmentally friendly and easily updatable alternative.

Propeller's picks...

Pizza Express

A firm family-favourite, Pizza Express’ loyalty app, PizzaExpress Club, gives customers a treat on every visit. Ranging from a free starter, doughballs or Romana upgrade- depending on your level (bronze, silver or gold), this reward scheme truly incentivises repeat visitors! 

For the rest of January, they are even offering their loyalty members half-price on all pizzas, if you need more convincing.


Who wants to be a zillionaire? With a fun loyalty scheme name and even better rewards, Zizzi’s has developed their customer loyalty scheme with their target audience in mind. Loyalty members can expect great perks such as free food, free drinks and even discount off deliveries!

Pret a Manger

It would be wrong not to mention Pret. Releasing their loyalty scheme during the throes of a nationwide lockdown, Club Pret gave customers a well-needed treat- and reason to go outside- during a time of uncertainty. Since then, the scheme has only blossomed further, offering 20% off their entire menu on top of 5 free barista-made drinks a day.

Island Poke

Another brain-child born from lockdown is Island Poké’s Poké Perks. This loyalty scheme bring free bowls, birthday treats and a few more exclusive offers. See more from Island Poké here.

Bar Burrito

Bar Burrito Rewards app offers everything from free burritos to points just for signing up. Regarded by one customer as “one of the best fast food apps out there”, it’s definitely one to try for anyone impartial to Mexican cuisine on the go.

Caprice Holdings

While this isn’t necessarily a loyalty scheme, Caprice Holdings now offers gift cards. While not an app or a scheme, this does guarantee customers and affirms that the restaurants of Caprice are in demand.

Restaurants have everything to gain from setting up a gift card for their venues. It increases sales, a regular source of income, new customers and more. This is also a simple solution to set up. A popular route for restaurant gift cards are to integrate on online platform with your POS system. Need help with this? Our digital specialists will be able to lend a hand.

In summary

Loyalty schemes offer an engaging platform for customers to interact with their favourtie restaurants beyond their visit. Loyalty apps notify users of new offers, discounts and prompt them to book a table for their next visit, keeping their favourite restaurants at the forefront of their mind when picking where to eat out. 

If you’re looking to build a loyalty app for your restaurant, contact us today to see how we can help.

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