About Larizia
Founded in London in 1988, Larizia has evolved into a premier online destination for luxury footwear, handbags, and accessories from some of the world’s most coveted designers. With a loyal fashion-driven audience, the brand sought to modernise its eCommerce platform, enhance user experience, and prepare for long-term growth.
The Challenge
Larizia’s previous platform, Visual Soft, limited scalability, hindered site performance, and offered restricted design flexibility. The brand needed:
- A high-performance, visually engaging eCommerce platform.
- Streamlined product management to accommodate future expansion.
- Marketing automation to engage and convert a style-savvy audience.
- An SEO-friendly structure to drive organic growth.
Our Solution
Propeller led a full UX overhaul and platform migration to Shopify Plus, leveraging our deep expertise in luxury retail eCommerce.
Key Deliverables:
- Bespoke Shopify Plus Store: Custom design with high-impact visuals to reflect Larizia’s luxury positioning.
- Product Planning & Setup: Structured for seamless scalability and efficient product categorisation.
- Klaviyo Integration: Automated, targeted email marketing campaigns to nurture customer relationships.
- Google-Optimised Site Structure: Improved discoverability through strategic SEO implementation.
- Training & Migration Support: Hands-on guidance for Larizia’s team to maximise platform capabilities.
The Results
Since launch, Larizia has seen measurable improvements, including:
- +20% uplift in organic traffic driven by improved site structure and SEO.
- Faster load times leading to reduced bounce rates and enhanced mobile experience.
- Enhanced customer engagement through automated Klaviyo campaigns.
Why It Matters
This project highlights how Propeller’s Shopify Plus expertise, UX design capabilities, and performance-driven approach can help luxury fashion brands elevate their online presence and accelerate growth.