Written ByThe hospitality sector has come a long way since digital tools became essential for survival during the pandemic. QR-code menus, contact-free ordering and delivery platforms were originally adopted out of necessity – but now, technology has become core to how venues delight guests, optimise operations and drive loyalty.
So what are the hospitality technology trends that matter in 2025 — and how should brands respond?
Today’s guests are comfortable engaging digitally — from browsing menus online to booking tables on their phone. But their expectations are higher than ever: slow sites, poorly optimised bookings and disconnected communications are no longer acceptable.
According to CGA, 72% of diners now expect technology to enhance their experience, not replace it. The key is blending convenience with hospitality’s human touch.
“Technology has evolved from a tool of efficiency into a way of building meaningful customer relationships,” says Simone Stewart, Head of Sales & Marketing at Propeller. “Brands now need to use digital channels to enrich the experience, not remove personal connection.”
Industry leaders are now investing in smart guest data tools, AI-driven personalisation and tailored communications, to create 1-to-1 connections at scale.
This shift mirrors ecommerce — customers expect the venue to remember their past choices, prompt the right offers and personalise experiences without being intrusive.
Interested in how Propeller helps brands build personalised hospitality journeys? Check out our Hospitality UX & CRM work.
The most successful operators are those that have diversified how guests interact with – and buy from – the brand:
These omnichannel touchpoints require considered digital design and infrastructure to maintain a consistent brand and ensure a smooth customer journey.
Technology alone doesn’t define hospitality success — but when used to enhance the brand’s personality, streamline friction and deepen loyalty, it becomes an engine for long-term growth.
Operators who continue to invest in UX, data and smart integrations in 2025 are seeing the fastest returns in booking uplifts and retention.
Propeller partners with ambitious pubs, restaurants, and hotel brands to develop award-winning websites, data-informed UX, and personalised guest journeys.