Integrating table and group bookings into a customised booking flow to increase customer experience, conversion rate and operational efficiency.
As part of our ongoing partnership with independent family brewers and pub company JW Lees, we identified an opportunity to drive higher conversion rates through a custom booking flow development project. Our site analysis and optimisation revealed a barrier to conversion for certain user groups and booking types, despite strong growth in traffic and engagement. After thorough analysis, user testing, and consultation with LiveRes, we decided to pursue a custom booking development strategy.
Deliverables:
- Review of the existing LiveRes solution.
- Custom solution development through LiveRes API integration and front-end development.
- Elimination of booking barriers to improve conversion rates.
- Improved user experience incorporated into the booking flow.
- Increased flexibility in the UX and design of the booking modal.
Through this project, we focused on improving the booking process for users booking for larger groups or special occasions, such as drinks or meetings. The completed development positioned JW Lees advantageously when hospitality venues reopened post-pandemic, offering greater flexibility in managing bookings, especially in outdoor areas and for group reservations.
Since the project went live, we’ve seen a significant uplift in conversion rates. We continue to work with JW Lees to ensure optimal user experience, sustained growth in conversions, and enhanced operational efficiencies for on-site teams.