24 October 2023

How generative AI is transforming web development

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How generative AI is transforming web development
Ronny RahmanWritten ByRonny Rahman

Ronny is the Senior Front End Developer at Propeller, responsible for the production, modification and maintenance of websites and web application user interfaces.

From automated content generation to round-the-clock customer support through chatbots, generative AI has assumed a central presence on the digital shopping stage.

Generative AI is poised to revolutionise numerous facets of eCommerce. For example, rebranding, a task that typically takes months, may soon be accomplished with a few clicks, heralding a new era in online store development.

This article explores the advantages of AI-driven web development and how to harness its potential.

Advantages of AI-powered web design

AI has been an integral part of our technological landscape for some time, but its integration into web development strategies is a recent development. While its adoption among website builders is still in its infancy, generative AI chatbots like Open AI and Jasper have made machine learning technology more accessible over the past year.

What does this mean for web developers and forward-thinking marketing teams?

Beginner-Friendly Sites:  

Employing an AI website builder simplifies the initial construction of an online store, even for those with limited programming knowledge. By inputting preferred themes, content, and competitor data, an AI-powered website builder can generate a fully functional site.

Data-Driven Development: 

AI thrives on data. The more information you provide, the more accurate the content results. Machine learning tools can analyse crucial consumer and competitor data, offering design predictions for an engaging online store structure.

Streamlining the Process: 

AI-driven web design tools streamline various laborious tasks associated with site-building. Tasks like coding, data organisation, and theme application can be automated, expediting the design process and allowing developers more time for creative UX strategies.

Despite its merits, the adoption of AI in eCommerce remains in its early stages. According to experts at CMSWire, only a third of marketing executives reported using AI to enhance their campaigns, and 28% had no plans to incorporate it into their site strategies in the next five years. 

How Is Generative AI Transforming Web Design?

Generative AI is set to play a pivotal role in the future of web design, especially as the eCommerce sector grows increasingly demanding. Personalisation is now a high-demand feature, and site developers must be prepared to adapt their site structures to align with seasonal trends and evolving preferences.

This is where artificial intelligence steps in, streamlining web design for beginners and powering a new generation of e-commerce websites.

Automated Template Generation

A significant development in the world of machine learning is AI-generated web templates. Previously a time-consuming process, it is now a creative and straightforward affair. AI algorithms are providing design suggestions, customisable layouts, and branding advice for web designers and developers.

AI saves business leaders valuable time when constructing their online stores. For example, image-based generators like DALL-E now take detailed web design prompts, including colours, content objectives, and competitor data, offering a plethora of suggestions.

While website design typically involves numerous design iterations, coding, and UX mapping, AI templates eliminate the need to start from scratch, affording designers more time for customisation and content creation. Additionally, AI website templates allow for plentiful customisation.

AI-Generated Content Creation

Creating content for a website can be a time-consuming process. Whether it’s enhancing blog posts or crafting original site graphics, leveraging generative AI tools like ChatGPT and Jasper is crucial to keep up with the fast-paced eCommerce landscape.

While maintaining a human presence in the content creation process is vital, online store owners can use AI to tackle complex content tasks that are typically time consuming. 

Ultimate UX Optimisation

AI also plays a crucial role in optimising website UX. By analysing user data and behaviour, AI tools can identify low-traffic areas and UX deficiencies.

AI-driven UX design aims to create interfaces that are more intuitive, personalised, and responsive. It involves utilising machine learning algorithms to analyse user data, behaviour, and preferences to craft enhanced UX.

Some AI web builders offer in-depth UX analysis of specific site pages, identifying areas of user attention and low traffic. By addressing UX issues promptly, site developers can prioritise seamless design.

In summary

While generative AI is on the ascent, it’s unlikely to replace web designers in the near future. Machine learning tools are valuable assets for business leaders, but they should complement human creativity rather than entirely replace it.

Moving forward, it falls on designers and developers to harness AI tools to their advantage, enhancing the creative journey. Human input remains essential to create websites that authentically represent a brand’s personality and values.

The question for businesses is when they will incorporate AI into their web strategies. Time is of the essence if you aim to stay ahead of the curve.

Exceptional digital experiences built on insight and strategy

Utilising data-driven decision making, the teams at Propeller are empowered to build smart strategies that engage your customers and build relationships that last. It’s about more than a beautiful website – as a strong growth marketing agency, we ensure every move, every click, every feature is defined by a clear goal.

With a unique expertise in developing digital platforms and growth marketing, our team works on integrating the best technology stack tailored to our clients.

Our teams’ expertise in growth marketing strategy is why we’ve consistently worked with a number of FTSE listed businesses for over a decade, developing and refining the brands’ digital growth as the landscape has changed.