Why Google Business Profile Still Matters in 2025
Whether you want to find a restaurant nearby, read hotel reviews, or look for a plumber, there’s a good chance you’ll Google it. With more than 80% of individuals seeking local data through search engines, your Google Business Profile (GBP), previously Google My Business, is among the most influential tools to highlight that which is special about your business – especially in the hospitality and food & drink industry where local discovery is everything.
GBP enables you to control your presence on Google Search and Maps so that your customers can find, learn about, and interact with you from a single location.