15 May 2024

HealthTech: Redefining Hospitality in a Wellness-Centred World

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HealthTech: Redefining Hospitality in a Wellness-Centred World
Matthew RichardsonWritten ByMatthew Richardson

Matthew has been with us from the early days. As our Chief Growth Officer, he has been instrumental in expanding both the team and the services we offer.

The hospitality industry is constantly evolving to meet the ever-changing needs of guests. The latest trend we have found is travellers prioritising wellbeing during their journeys. A quick flight to a beach destination is no longer the standard expectation.

This is where HealthTech, the use of technology to improve health and wellness, steps in. By embracing HealthTech solutions, hospitality businesses can create a more holistic and personalised guest experience, boosting satisfaction and loyalty.

The Rise of Wellness Travel

Statistics paint a clear picture: a recent Global Wellness Institute report estimated the global wellness market to have been worth a staggering £4.6 trillion in 2023. Wellness tourism is a significant segment, with a growing number of travellers seeking experiences that promote physical, mental, and emotional wellbeing.

Here’s how HealthTech is revolutionising the hospitality industry:

  • Smart Rooms & Amenities: Imagine hotel rooms equipped with adjustable lighting to promote sleep, air purifiers for a healthier environment, or mirrors with integrated fitness trackers. These tech-powered features can significantly elevate the guest experience.
  • Personalised Wellness Recommendations: Leveraging guest data, hotels can offer personalised recommendations for fitness classes, healthy meal options, or nearby wellness experiences.
  • Telehealth Services: Partnering with healthcare providers can allow hotels to offer in-room telephone health consultations, ideal for guests seeking medical advice while travelling.
  • Mental Wellness Apps: Integrating with mental wellness apps can provide guests with access to guided meditations, mindfulness exercises, or sleep-enhancing soundscapes.
  • Wearable Tech Integration: Allowing guests to seamlessly connect their fitness trackers with hotel gyms or in-room exercise equipment can create a more connected and motivating workout experience.

Examples of HealthTech in Hospitality

  • Hilton’s Five Feet to Fitness programme offers in-room yoga and fitness videos accessible through the TV.
  • Hyatt has partnered with mindfulness app Headspace to provide guests with guided meditations.
  • EVEN Hotels by IHG focus on wellness integration, featuring in-room air purification systems, natural light control, and fitness areas with yoga mats and resistance bands.

The Future is Well: Why Embrace HealthTech?

By embracing HealthTech, hospitality businesses can:

  • Attract wellness-seeking travellers: Stand out in a competitive market by catering to the growing demand for wellness experiences.
  • Boost guest satisfaction and loyalty: Provide guests with the tools and resources to prioritise their wellbeing during their stay, leading to a more positive experience.
  • Increase revenue: Offer new wellness-focused services or partner with health and wellness brands to generate additional income.

The hospitality industry is at a tipping point. By integrating HealthTech solutions, businesses can cater to the evolving needs of guests and position themselves as leaders in the wellness travel revolution. This focus on wellbeing will not only enhance the guest experience but also create a more sustainable and future-proof hospitality landscape.

Get in touch with us to see how we Propeller can help you on your HealthTech journey.

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