20 February 2024

Latest in tech: Kiosk innovation

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Latest in tech: Kiosk innovation
Annabel GibsonWritten ByAnnabel Gibson

Annabel is the Marketing Coordinator at Propeller, taking on the production of social media communications, creating copy for articles and contacting external agencies for collaborations.

Electronic kiosks are now a key tool in helping restaurants and retailers streamline the customer experience, control labour costs and drive sales. Nowadays, it is common to enter supermarkets and see they have installed more self-checkout kiosks than the traditional checkout desks manned by store workers. Despite some people wanting to resist their usage, it’s now an irresistible part of the retail experience.

According to the 2023 Square Future of Restaurants Report, nearly four in five consumers report that kiosks make ordering easier. For hospitality kiosks, this can be down to the reduction in queue times, the ability for customer to review menus at their convenience and, for some, to avoid human interaction. 

Exploring Innovations in Kiosk Technology

In the dynamic landscape of retail and hospitality, electronic kiosks have emerged as indispensable tools for enhancing customer experiences, optimising operational efficiency, and driving sales. As consumers increasingly seek convenience and efficiency, businesses are leveraging kiosk innovation to meet changing demands and maintain profitability.

Enhancing Customer Experiences

Kiosks offer a cost-effective means for both retail and restaurant operators to elevate customer experiences while simultaneously improving financial performance. In hospitality establishments, kiosks empower customers to bypass traditional queues, explore menus at their leisure, and capitalise on loyalty program incentives. Similarly, in retail environments, kiosks facilitate order placements, product inquiries spanning both in-store and online inventory, and access to personalised promotions.

Optimising Operational Efficiency

Hospitality businesses leverage kiosks to alleviate demands on frontline staff, enabling employees to focus on value-added tasks such as delivering orders to tables or expediting takeout requests. Moreover, kiosks serve as platforms for targeted advertisements and promotions, fostering revenue generation and yielding valuable insights into consumer preferences. For instance, data taken from kiosk interactions can inform inventory optimisation, ensuring that product assortments align with customer preferences and market trends.

Innovative Applications of Kiosk Technology

Product Information and Marketing

Kiosks serve as conduits for product research and marketing initiatives, with built-in upselling functionalities driving incremental sales by recommending complementary items. AI further refines promotional strategies, enabling real-time adjustments based on factors such as inventory levels and contextual variables like weather forecasts.

Product Location and Store Way-finding

The role of technology in enhancing in-store navigation has developed unprecedentedly, empowering customers to locate products efficiently while offering alternative fulfilment options for bulky items. The integration of digital way-finding enhances the overall shopping experience, reducing friction points and boosting customer satisfaction.

Loyalty Check-in and Coupon Loading

Retailers are leveraging kiosks to incentivise customer engagement, enabling seamless access to personalised deals and loyalty rewards. By facilitating streamlined check-in processes and coupon redemption, kiosks augment loyalty program effectiveness while fortifying customer-brand relationships.

In summary...

The accessibility and affordability of kiosk technology render it an attractive investment for businesses seeking to enhance operational agility and customer satisfaction. From self-checkout terminals to interactive product showcases, kiosks offer a versatile canvas for innovation, empowering businesses to adapt to evolving consumer preferences and market dynamics.

Ultimately, the proliferation of kiosk technology heralds a paradigm shift in retail and hospitality, enabling businesses to forge deeper connections with customers while driving operational excellence. As the digital landscape continues to evolve, embracing kiosk innovation emerges as a strategic imperative for businesses poised to thrive in the era of seamless customer experiences and dynamic market demands.

Propeller needs your opinion

We are currently surveying kiosk usage and their strengths and weaknesses. Every opinion is valuable for our research, please take part through this form.

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