Written ByPlanning festive celebrations is big business. In 2024, UK Christmas party spend topped £1.8 billion, with over 62% of corporate bookings made between August and October (Mintel). That means if your pub, restaurant or hotel waits until November to talk turkey… you’ve already missed the boat.
Here’s how to make August your most important month for festive marketing – and drive bookings well before the Christmas lights go up.
Before launching any campaign, make sure your offer is crystal clear:
Shoppers want to know what they’re getting before enquiring — clarity drives confidence (and conversions).
Venues that think beyond “X-course meal” tend to stand out:
Strong creative amplified by Instagram Reels, TikTok trends, or behind-the-scenes stories builds buzz with both repeat guests and new audiences.
It’s not enough to update your website — you need to appear everywhere your guests already are:
| Channel | 2025 Best Practice |
|---|---|
| Email CRM | Spend time segmenting lists (corporate vs friends/family). Use automated flows to follow up with tailored nudges and “last remaining dates” scarcity. |
| Social Media Ads | Use Instagram & TikTok to reach younger audiences. Launch carousel ads showing table settings, team members & festive dishes. |
| PPC | Bid on high-intent keywords like “Christmas office party venue London” + your location. Use geo-targeting and countdown extensions to increase urgency. |
| Website Booking Flow | Make sure your Christmas booking engine sits no more than 1 click from your homepage, and embeds enquiry/booking functionality — not a PDF. |
Once enquiries flood in, operational efficiency becomes everything:
At Propeller, we’ve supported hospitality brands like Zizzi, JW Lees, and Cubitt House with festive marketing packages including digital campaigns, conversion-led landing pages and CRM automation — driving record December bookings, year after year.
Want help planning your 2025 seasonal campaign?
Explore our Hospitality & Seasonal Marketing services
The festive season offers the hospitality industry a prime opportunity to boost conversion rates and drive revenue growth. In this article, we explore effective strategies the hospitality industry can leverage to maximise the season's potential.
Read On...
PPC (pay per click) advertising is a measurable form of advertising that can give you almost immediate results.
Read On...
Google is phasing out the use of third-party cookies, and the big question on everyone’s mind is: how can businesses prepare for this so-called ‘cookie-pocalypse’?
Read On...