09 November 2023

Mobile-First CRO: Ensuring High Conversions on Small Screens

0 min read
Mobile-First CRO: Ensuring High Conversions on Small Screens
Aurélie BrunetWritten ByAurélie Brunet

As the Director of Performance, Aurélie specialises in creating new business for Propeller through outreach and finding areas in which the company can expand.

In the digital age, our smartphones and tablets have become constant companions, enabling access to the internet on the go. As a result, mobile-first CRO has become paramount for businesses looking to boost their online presence and increase conversion rates. 

In this article, we’ll explore the growing importance of mobile optimisation in CRO and provide strategies and best practices for creating mobile-responsive websites that lead to higher conversion rates.

The Mobile-First Imperative

The mobile-first approach is rooted in the understanding that a significant portion of internet traffic originates from mobile devices. With Google’s mobile-first indexing and the rise in preference for mobile browsing, having a mobile-optimised website isn’t just a good practice; it’s a necessity. 

Here are some reasons why mobile optimisation is crucial for CRO:

User Expectations:

Users expect a seamless experience, whether they’re on a desktop or mobile device. A website that isn’t mobile-friendly can deter potential customers.

Search Engine Rankings:

Search engines, including Google, prioritise mobile-optimised websites in their search results. Therefore, not having a mobile-optimised website will impact your site’s visibility and traffic.

Reducing Bounce Rates:

Mobile users are less patient than desktop users. A poorly optimised mobile site leads to high bounce rates as users quickly exit sites that don’t meet their expectations.

Higher Conversion Rates:

A well-optimised mobile site can lead to higher conversion rates, as it enhances user experience and simplifies the conversion process.

Strategies for Mobile Optimisation

To ensure high conversions on small screens, consider the following strategies and best practices:

Responsive Web Design:

Implement a responsive web design that adapts to different screen sizes. This ensures that your website looks and functions well on various devices.

Fast Loading Speed:

Mobile users are often on slower connections. Optimise your website’s speed by compressing images, using efficient coding, and leveraging content delivery networks (CDNs).

Simple Navigation:

Keep the navigation simple and user-friendly. Use easily clickable buttons and a straightforward menu structure.

Mobile-First Content:

Prioritise content that matters most on mobile devices. Ensure that essential information, such as your call-to-action, is prominently displayed on small screens.

Minimise Pop-Ups:

Mobile users find pop-ups intrusive. If you must use them, make them unobtrusive or delay their appearance until the user has engaged with the content.

Touch-Friendly Interfaces:

Ensure that buttons and links are large enough to be tapped with a finger. Consider thumb-friendly placement for key elements.

Optimise Forms:

Simplify forms and input fields. Autofill options, such as email addresses and phone numbers and enhance the user experience.

Test Across Devices:

Regularly test your website on various mobile devices to ensure consistency and functionality.

Mobile SEO:

Optimise your mobile site for search engines with mobile-specific SEO techniques. This includes improving site speed, using mobile-friendly keywords, and optimising meta tags.

Use Analytics:

Leverage mobile analytics tools to track user behaviour on your site. Identify areas that need improvement and adapt your strategy accordingly.

In Summary

Mobile-first CRO is no longer an option; it’s a necessity for businesses seeking to maximise conversions in today’s mobile-driven landscape.

By implementing the strategies and best practices mentioned above, you can create a mobile-responsive website that not only meets user expectations but also contributes to a significant increase in your conversion rates on smartphones and tablets. Embracing mobile optimisation is key to staying competitive and relevant in the digital marketplace.

If you are interested in boosting your brand’s mobile experience online, contact us to chat with a member of our team.