08 March 2024

Optimising the Booking Experience

0 min read
Optimising the Booking Experience
Richard BrutonWritten ByRichard Bruton

Richard is the Founder and CEO at Propeller. Taking the company from strength to strength over the past 20 years, Richard is consistently looking for ways in which to improve Propeller in all areas.

The booking experience is a pivotal touchpoint for brands seeking to increase conversions and leave a lasting impression on customers. 

Research shows that brands delivering elevated experiences outperform competitors by 80% in revenue, and customers are 7 times more likely to return to a company that delivers a good customer experience.  

We’ve looked at some of the top booking experiences being delivered to consumers, distilled what they have in common and packaged it into practical guidance for what brands can learn from this. 

The Methodology

We assessed a range of booking experiences using specific metrics that were each ranked on a scale from 1 – 5. Each metric presented an opportunity to be awarded 5 points, bringing the total possible score to 25. The criteria was:

  • Ease of conversion
  • Personalisation
  • Confidence factor
  • Enjoyable experience
  • Brand voice

This helped us assess each company on their unique systems. From Young’s brilliant Smiths of Smithfield to Caprice Holding’s enticing Sexy Fish, we’ve picked some of our favourite venues across London.

Interested in the findings? Download your copy below. 

Download our Booking Experience Brochure

Discover the top performing booking platforms available online and understand what creates a user-friendly experience.

Download our Booking Experience Brochure

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