27 November 2023

Top 5 post-Black Friday marketing tips for eCommerce success over the holidays

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Top 5 post-Black Friday marketing tips for eCommerce success over the holidays
Annabel GibsonWritten ByAnnabel Gibson

Annabel is the Marketing Coordinator at Propeller, taking on the production of social media communications, creating copy for articles and contacting external agencies for collaborations.

The frenzy of Black Friday may have come and gone, but for eCommerce businesses, the holiday season is far from over. Post-Black Friday presents a golden opportunity for strategic marketing to maximise sales and engage customers.

To ensure eCommerce success over the holidays, consider implementing these top five post-Black Friday marketing tips.

Extend Cyber Monday Deals:

While Cyber Monday traditionally follows Black Friday, no rule says you can’t extend the excitement. Keep the momentum going by extending your Cyber Monday deals for an additional day or two. This gives customers who may have missed out on the initial rush another chance to take advantage of special offers. Use targeted email campaigns and social media posts to notify your audience about the extended deals, creating a sense of urgency and encouraging them to make a purchase.

Implement Retargeting Strategies:

Post-Black Friday is an excellent time to focus on retargeting strategies to re-engage potential customers who visited your website but didn’t make a purchase. Utilize data from website analytics and customer interactions to identify abandoned carts or pages viewed without conversion. Craft personalized retargeting ads that remind customers of the products they showed interest in, offering additional incentives such as discounts or free shipping to encourage them to complete their purchases. Platforms like Google Ads and Facebook Ads provide effective tools for implementing retargeting campaigns.

Create Limited-Time Offers:

Generate a sense of urgency and exclusivity by introducing limited-time offers exclusive to the post-Black Friday period. Whether it’s a flash sale, a bundle deal, or a special discount code, these time-sensitive promotions can motivate customers to make a purchase sooner rather than later. Highlight the limited availability of these offers in your marketing communications to drive a sense of FOMO (Fear of Missing Out), encouraging customers to take advantage of the deals before they expire.

Optimise for Mobile Shopping:

In Summary

With the increase in mobile shopping, it’s crucial to ensure that your eCommerce platform is optimised for a seamless mobile experience. Review your website’s mobile responsiveness, loading times, and user interface. Implement mobile-friendly features such as simplified navigation, one-click purchasing, and mobile-exclusive promotions. Many customers browse and shop on their smartphones, and a user-friendly mobile experience can significantly impact your post-Black Friday sales.

Leverage User-Generated Content:

Encourage your customers to become brand advocates by leveraging user-generated content (UGC). Request and showcase customer reviews, testimonials, and photos of your products in action. UGC adds authenticity to your brand and products, influencing potential customers’ purchasing decisions. Create social media campaigns that encourage customers to share their holiday purchases using a branded hashtag. Offer incentives, such as discounts or giveaways, to motivate customers to contribute UGC. Share this content across your marketing channels to build trust and create a community around your brand.

The period following Black Friday is a critical time for eCommerce businesses to capitalise on holiday shopping trends. By implementing the mentioned strategies, you can drive eCommerce success throughout the holiday season. Stay agile, monitor analytics, and adapt your marketing strategies based on customer behaviour to make the most of this festive shopping season.