02 February 2024

Innovative Uses for Ray-Ban’s Meta Glasses

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Innovative Uses for Ray-Ban’s Meta Glasses
Matthew RichardsonWritten ByMatthew Richardson

Matthew has been with us from the early days. As our Chief Growth Officer, he has been instrumental in expanding both the team and the services we offer.

Ray-Ban’s Meta Glasses have got quite a bit of press recently, and this brand collaboration has become a symbol of sophistication, seamlessly blending iconic style with the latest in wearable technology.

Beyond their fashionable exterior, these glasses hold incredible potential for innovation. We spent a little time delving into several creative ways to harness the capabilities of Ray-Ban’s Meta Glasses, showcasing their potential to transform our daily lives. 

What can I use Ray-Ban’s Meta Glasses for?

We looked at how Meta Glasses can redefine the way we connect with others in social settings. Imagine attending an event, capturing memories or sharing with your network and removing the screen between you and the experience, allowing people to enjoy the moment.

Currently, they are very heavily featured for content creators and hands-free social connectivity. For point-of-view videos, like making a recipe tutorial or action shots when running, these glasses are truly in a league of their own.

A few scenarios we thought the Ray-Ban Meta Glasses would come in useful include concerts & events and even on the slopes to capture your best runs. 

Imagine their benefits for secret shopping. These inconspicuous glasses would enable secret shoppers to have anonymity and help organisations gather research and data. We believe it won’t be long until more people recognise the glasses and functionality as adoption widens. Therefore, retail or hospitality companies interested in taking advantage of these glasses to gather unbiased data won’t have long to do so.

Learnings from Google Glass

There may be several people wondering whether the Meta Glasses are a repeat of what Google tried to bring into the mainstream back in 2013 with Google Glass. Google’s product was pinned with the hopes of an Augmented Reality revolution. However, its launch didn’t bring in the desired outcome. 

Google Glass offered an augmented reality experience by using visual, audio and location-based inputs to provide relevant information. For example, upon entering an airport, a user could automatically receive flight status information. 

Ray-Bans’ Meta Glasses, however, do not offer augmented reality. Limiting their glasses’ functionality (for now!) to taking pictures and recording moments provides a hands-free experience without concerning users about their privacy. 

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