Unlocking SEO Quick Wins with Google Console

With such a wealth of information now available at the click of a mouse, approaching SEO can seem overwhelming. There is a hoard of new tools offering recommendations that can prove to be a waste of time while delivering little in the way of results. In this article, Propeller explores some SEO quick wins that will aid your wider strategy and deliver better results. In a three-step approach, review, plan and improve your SEO using Google Search Console metrics. 

Google Search Console gives accurate diagnostic information about your website, including everything from rankings to traffic. As a result, this platform can be brilliant for focussing on optimising well-performing areas rather than spending too much time chasing ideal keywords. This guide will help you find the most important information for SEO quick wins. 

As mentioned above, our simple approach consists of three steps:

• Step 1: Review site traffic, rankings and opportunities in Google Search Console
• Step 2: Analyse what ranking and look for opportunities
• Step 3: Optimise and improve your content for some SEO quick wins

Following this approach will enable you to understand the tasks with the highest potential, so you can work on generating results as quickly as possible. 

Setting Up Google Search Console

In case you haven’t already set up, Google has provided a step-by-step guide for anyone to set up their tool with ease.

Google Search Console offers a non-technical and user-friendly way to understand your website data. It also gives a range of easy-to-use filters to allow you to evaluate which pages are underperforming and search terms that offer great growth potential. By combining the filters available, you can quickly identify high-volume search terms that your website could potentially rank for with some SEO efforts.

Step 1: Review

Review your visibility and traffic to understand your performance and guide your optimisation strategy. Google Search Console will allow you to apply additional filters and refine the data. 

Step 2: Analysis

Before diving into optimisation, review the search landscape for your target terms. It is important to understand the page layout, as this will show you where opportunities are and where to focus. 

Step 3: Optimise

Spending time in Google Search Console will make you more familiar with the Search Results section. In turn, this will help you unearth a wealth of opportunities. 

The specifics of your optimisation strategy will always depend on your keywords, industry and location, but just follow the process:

• Filter out the brand and focus on target geography
• Review high volume, low CTR, etc.
• Review the results
• Look for patterns

Following this guide will help you refine your approach over time. 

In Summary… 

SEO can be complex, and tools often lead to time-consuming technical fixes that result in limited impact. Meanwhile, making use of Google’s diagnostic data can uncover straightforward optimisation opportunities that provide SEO quick wins that make a difference.

After making changes, you must monitor the results and continue to do so on a regular basis. In doing so, you’re giving your website the best possible chance of success.

If you’re looking for some assistance with your SEO, Propeller is a high-performing digital agency that delivers exceptional results for clients. Speak to one of our team today to kickstart your project.