Subscriptions 101

Subscriptions are no longer limited to news or streaming subscriptions – today they extend to every conceivable consumer vertical. From coffee and skin care to dog food and digital content, subscription commerce has become eCommerce’s new growth force.

As per ReCharge’s State of Subscription Commerce Report, the subscription economy keeps growing, with subscriber growth rising by 53% YoY and average order values (AOV) higher in most verticals. The world subscription eCommerce market is now forecast to hit $904 billion by 2026, greater than twice the previous forecasts.

Whether new to subscriptions or seeking to maximize your existing model, Propeller and ReCharge can assist you in launching, growing, and maintaining a top-performing recurring revenue stream.

ReCharge simplifies subscriptions into three fundamental models – Curation, Replenishment, and Access. Mastering these is the secret to matching your product offering and audience.

Model Definition Best for Verticals Customer Value Proposition

1. Build Recurring Revenue

The recurring payment model establishes predictable, reliable income. This allows for improved forecasting, inventory planning, and smoother operational flow.

Subscription brands using ReCharge have experienced:

• Up to 40% boost in customer lifetime value (CLV)
• 25–30% less churn with proactive subscriber engagement tools

Pro Tip: Automate retention flows and optimize the customer lifecycle using integrations such as Klaviyo or Loop.

2. Build Brand-Consumer Bonds

Subscriptions provide repeated touchpoints, creating stronger bonds and fostering loyalty compared to one-time purchases.

With the ability to personalize delivery, content, and offers, your brand can become integrated into a customer’s lifestyle — and not just another transaction.

Case Study: FullGreen collaborated with Propeller and ReCharge to introduce a flexible subscription model, allowing users to customize quantity and frequency of delivery for products such as riced cauliflower — supported by dynamic customer reviews to create trust.

3. Increase Flexibility & Control for Customers

Recharge’s customer portal puts control in the hands of shoppers — critical for retention in today’s era:

• Pause, skip, or reschedule deliveries
• Add one-off products to future orders (increase AOV)
• Easily swap products (encourages cross-sell)
• Get real-time updates on order/shipping status

This flexibility means fewer cancellations and more trust.

We’ve worked with brands across wellness, food, and beauty to create scalable, high-retention subscription programs:

Pure for Men launched a wellness replenishment subscription with Propeller and ReCharge, unlocking scalable growth with automation and retention insights.

Looking for results? Brands we’ve supported have seen subscriber growth of 60–80% within 12 months of launch.

How ReCharge Makes It Simple to Scale

ReCharge provides a frictionless backend and a customisable frontend that allows brands to:

• Launch subscriptions quickly with pre-built tools
• Integrate with Shopify, Klaviyo, Gorgias, and more
• Access deep analytics to optimise subscriber health and revenue
• Use AI-driven upsell & churn mitigation features

Let’s Build Your Subscription Growth Engine

At Propeller, we don’t simply plug in a subscription tool—instead, we create a custom strategy for your brand and audience.

With ReCharge as our platform partner, we assist you to:

• Select the most appropriate subscription model
• Create adaptable checkout and post-purchase journeys
• Integrate with marketing platforms and loyalty programs
• Make use of data to optimize, retain, and grow

The subscription economy is more competitive than ever – but it’s also more rewarding. With the right technology and the right partner, you can create a recurring revenue stream that delivers value to your business and your customers.

Ready to launch or optimize your subscription offering? Let’s talk. Contact Propeller to get started.