How Technology is Powering the Shared Economy in 2025

The shared economy has become one of the most transformative forces in the digital age – redefining how we consume, work, and connect. From ride-sharing and home rentals to micro-tasking and peer-to-peer services, digital platforms have created new revenue streams for individuals while disrupting traditional industries. In 2025, the shared economy is valued at over $1.5 trillion globally, and technology is its beating heart.

As user expectations evolve, so too must the platforms and strategies powering these services. Propeller continues to support businesses embracing this shift – from performance-led digital strategies to user-first design and app development.

At its core, the shared economy relies on trust, transparency, and seamless user experience. Platforms like Airbnb, BlaBlaCar, Turo, and Taskrabbit enable individuals to rent homes, cars, or skills from strangers — with everything from discovery to payment handled through intuitive digital experiences.

In 2025, trust is no longer just a soft value — it’s embedded into UX and performance. Verified reviews, real-time support, transparent pricing, and secure payments have become the baseline for success.

Propeller’s work in UX strategy, app performance, and digital product design helps brands ensure these elements are not just present, but optimised for scale and repeat engagement.

When this article was first written, companies like Uber and Taskrabbit were breaking ground. Today, we’ve seen the rise of hyper-local shared platforms like Stasher (luggage storage) and JustPark (driveway rental), as well as B2B platforms for shared warehousing, logistics, and workspace.

A few 2025 stats to note:

• 72% of Gen Z consumers prefer access over ownership (PwC)
• 86% of users say seamless mobile UX is critical to using shared platforms (Forrester)
• 51% of shared economy users will abandon a platform after one poor digital experience (HubSpot)

This is where performance marketing, app optimisation, and UX auditing play a pivotal role — ensuring that frictionless discovery and conversion remain a priority.

Propeller partners with hospitality and service brands to launch and optimise digital experiences across shared economy models. From automated CRM journeys for repeat customers, to high-converting booking flows, to progressive app development, we help businesses tap into this evolving space.

If you’re building a service marketplace, launching a shared resource platform, or scaling an existing one, our performance-led strategies deliver results.

Explore more on our UX & Design Services or Web Development solutions to see how we bring shared economy ideas to life.

The shared economy isn’t just about sharing – it’s about scaling access through technology. Platforms that prioritise digital trust, user experience, and seamless integration will continue to thrive in 2025 and beyond. Propeller is proud to support businesses driving this change and shaping the future of digital commerce.