Augmented reality (AR) enhances the physical world by layering visual, auditory, or other sensory information in real time- often through smartphones or wearable devices. If you’ve used a Snapchat Lens, tried IKEA Place to preview furniture in your room, or tested a lipstick shade via your phone camera, you’ve experienced AR in action.
Today, AR is no longer just a novelty – it’s a transformative marketing tool used by brands across hospitality, retail, and beyond. In this article, we explore how AR is being leveraged to deepen engagement, personalise experiences, and deliver measurable results for both consumers and businesses.