Harnessing the power of video content is a great way to repurpose written content that you have already created for your audience. This form of content will engage your audience and may lead to a greater conversion rate.
The Power of Video Content for Your Marketing Strategy


Why You Should Repurpose Your Content
Research shows that 46% of marketers believe repurposing content is more effective than starting from scratch each time. A further 65% also agree that it is more cost-effective to repurpose your content than to constantly create new pieces. With budgets sometimes tight, this is a great strategy to implement to save both time and money.
In this article, Propeller investigates 3 of the best ways to implement repurposing into your marketing strategy.
Transform your Written Content into Engaging Videos
Whitepapers and long-form articles are fantastic pieces for reading if your target audience has time. However, video content is a fantastic way to engage your audience and pique their interest enough to get them to read the long content. Sharing these videos on your social media accounts and through emails will create a great return on investment.
Create Videos For Different Target Segments
It can be easy to forget that your company has multiple target audiences. With this in mind, you can tailor videos to your different audiences by changing the title at the start, and with some text animation, you can connect with your audiences more than ever before.
For example, if your blog article is titled “Ensuring Your Marketing Strategy is Effective” … you could create one video but make multiple variations where the first thing people see in the video is “How We Ensure Your Marketing Strategy is Effective” and “How We Ensure Your Marketing Strategy is Effective for the Hospitality Industry” without needing to create multiple different blog articles…
Using this tip will give your marketing team custom videos to send to each prospect and your website has custom videos for each of your target audience’s landing pages.
Create Informative Videos to Showcase Web Pages
Who do you need an explainer video at the top of your page? Because adding visuals to the information you share increases the chances of your audience remembering your brand. Sometimes, people don’t want to read through pages, so giving them the option to watch a 60 second video to understand a page is a great alternative.
Video content can convey complex topics, share the story of your brand, and so much more, in a much more palatable format.
In summary…
There are 3 effective ways to incorporate video content into your marketing strategy:
- Repurpose your written content into engaging videos
- Target specific audiences with tailored video content
- Use videos to summarise your web pages
This is a great way to diversify your media and potentially bring in a new audience that otherwise may not have looked at your content.
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