Winners: Web Excellence Award for Best Website: Wine, Beer & Spirits

We’re thrilled to announce that Propeller has been recognised at the Web Excellence Awards 2024, winning Best Website in the Wine, Beer & Spirits category for our work with Cotswolds Distillery.

The Web Excellence Awards celebrate innovation and creativity across digital experiences worldwide, making this recognition a fantastic milestone for our team.

Cotswolds Distillery is one of the UK’s fastest-growing spirits brands, admired for its innovation and craftsmanship. When they partnered with Propeller, the goal was clear: create a Shopify website that mirrors the brand’s premium identity while delivering a slick, seamless, and conversion-driven eCommerce experience.

We focused on:

• Storytelling through design – rich imagery and emotive content to convey brand heritage.
• Optimised eCommerce journeys – ensuring a smooth path from discovery to checkout.
• Mobile-first performance – delivering speed and usability across all devices.

The result is a website that not only reflects the craft and character of Cotswolds Distillery but also drives measurable growth online.

Winning this award is more than recognition of great design; it’s proof of how hospitality and spirits brands can use digital platforms to elevate customer experience. For brands competing in crowded markets, a well-designed eCommerce website isn’t just a shop window — it’s a powerful storytelling and sales tool.

This win underlines three key lessons for brands looking to strengthen their online presence:

1. Customer experience is everything – streamline journeys to reduce friction.
2. Authenticity drives engagement – showcase brand story and values throughout design.
3. Data-driven optimisation – test, refine, and evolve your eCommerce site for growth.

In Summary

This award win is a celebration of creative collaboration with Cotswolds Distillery and a reminder of the impact that powerful digital storytelling and seamless eCommerce experiences can have.

If you’re ready to take your brand’s digital presence to the next level, our team would love to chat and help tailor strategies that fit your goals.