18 December 2023

Website Development Trends to Look Out for in 2024

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Website Development Trends to Look Out for in 2024
Alexander LomasWritten ByAlexander Lomas

Alexander is the Lead Front-End Developer at Propeller, and is responsible for implementing visual elements that site visitors see and interact with within a website.

With another fantastic year drawing to an end, website development trends poised for advancement in 2024 are driven by innovative technologies and evolving user preferences.

From the growth of AI and headless CMS to the addition of mobile optimisation to every website development project, in this article, Propeller explores the website development trends to look out for in 2024.

AI continues to lead from the front

Coined as the ‘Word of the Year’ by Harper Collins Dictionary, AI is undoubtedly the next great technological revolution, having rapidly developed and been in the spotlight in 2023. In 2024, we expect the adoption of AI to continue at an accelerated pace. 

For WordPress users, AI is already transforming how WordPress websites operate. Advanced features, including personalised content and automated customer services, are becoming accessible.

Here are some further AI developments out look out for:


As Large Language Models have seen great development, soon chatbots will be able to provide more comprehensive customer support. 

Voice assistants

The likes of Siri, Alexa and Google Assistant are now looking to become integral parts of websites. With approximately 80% of voice searches being foreseen to be conversational by 2024, there’s no doubt this is a website development trend to stay ahead of. 

 In the travel industry, voice assistants are transforming the way services are delivered to guests, offering quick access to information about amenities, local attractions and dining options.

Headless CMS takes centre stage

Headless architecture enables API-driven content delivery across all applications and devices. While this isn’t exactly a new concept, this is a website development trend that is continuing to rise in popularity for expanding businesses.

A headless CMS offers decoupled flexibility, allowing developers to use preferred frontend framework while also allowing for the optimisation of content across different devices, screen sizes and layouts.

As pioneers of Headless website development, we would love to talk more about what this CMS can do for your company. Learn more about it here, read our Lead Front-End Developer’s run-down here, or contact us today to get the ball rolling.


While it’s been around for several years, mobile optimisation is sticking around for the long haul. Optimising for mobile devices continues to be an integral part of website development. 

As consumer demands and expectations evolve alongside the functionality of mobile devices, a challenge remains for companies to not only keep up but stay ahead of the transformation of this area. 

Prioritising mobile-first design, accelerated mobile pages and responsive website design are now indispensable in guaranteeing a seamless user experience across all devices.


Personalisation is now an assumed part of the digital experience with 49% of businesses saying customers want personalisation when searching for products or services.

This is largely thanks to machine learning and its ability to analyse massive volumes of data on user behaviours, surfacing recommendations and experiences that best suit users.

Increased security

With cyberattacks making headlines across the world this year, increased security is definitely on the rise. 2024 will see Google start blocking all third-party cookies within Chrome. Stronger data protection measures like this will lead to more enhanced, conscious cookie mechanisms and management.

In summary

The landscape for web development in 2024 is set for some exciting changes. From the continued integration of AI to the adoption of new technologies and security frameworks, the future of web development and the digital experiences it will provide look brighter than ever before.