It’s all too easy to think your brand’s origin story can be confined to the ‘About Us’ page on a website, but the fact is customers can see right through a few flowery paragraphs. From the colours and fonts to the tone and imagery, every element should reflect what the business and brand is about. And whether they’re new or existing, ultimately, it should be about engaging and immersing a customer in the product through brand storytelling.
While some may argue an entirely custom website is essential for a truly unique brand experience, we believe there’s an underestimated flexibility of design and scope for storytelling available through Shopify and Shopify Plus. While the capacity to build and manage a custom website is an excellent tool to have at your disposable, does a truly rich eCommerce experience only come from coding each and every line yourself? We don’t think so.