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1 warwick

1 Warwick: Establishing individuality across a multisite portfolio

[ Client ] 1 Warwick
[ Platform ] WordPress
[ Service ] Hospitality


Once again Maslow’s have delivered an exceptional new club to the London scene, 1 Warwick. It was great to be part of the journey, with the responsibility for designing & building a website to capture the magic of the venue & drive membership applications – over 700 in the first 2 months!

Read on to learn how Propeller catapulted 1 Warwick’s digital presence.

Our approach

We partnered with brand & design agency Everything In Between to create a unique look and feel for 1 Warwick, while still maintaining a commonality with Mortimer House in order to reflect the Maslow’s brand as a whole.

We used the same WordPress template as Mortimer House, making the build process efficient (under a week!) and complied with the objective to be similar but distinct from Mortimer House.



  • Implement a dynamic enquiry form enabling Maslow’s to filter users into specific groups and target them based on their preferences.
  • Roll out illustrations and designs supplied by Everything in Between across the website.

By Propeller: A digital design agency that builds a bigger picture

Being relentless in our attention to detail is what we do. Propeller isn’t just a luxury digital marketing agency that relies on pretty pictures or crafted copy. Instead, we look holistically at your brand, business and your objectives to create a bespoke digital experience and website design for property businesses.


We keep you, and our senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real time and with interactive Adobe XD links.


Working with your design resource, we collaborate for a mobile-first approach built on wireframes that define structure and hierarchy to make the end to end journey as smooth as possible for your customers.


Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, we’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.


Our team doesn’t necessarily just start from scratch. We audit your existing website to understand what’s working, and build around those areas to create even more conversion opportunities.


As a UX design agency we prioritise developing wireframes for your website as a foundation of design. We firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.


Take your users and customers on a journey that works for them and convert more sales for you. Our team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.