Building a distinct digital identity for Soho’s newest club

Once again Maslow’s have delivered an exceptional new club to the London scene, 1 Warwick. Opened in 2023, 1 Warwick sits on the prominent corner of Warwick Street and Brewer Street in the heart of London’s bustling Soho. Set over six floors, 1 Warwick is a member’s house featuring beautifully designed private workspaces, member lounges, studio & gym, event spaces, restaurant & bar, and an expansive rooftop

 

Continuing our work with the infamous Maslow’s, Propeller was tasked with the responsibility for designing & building a website to capture the magic of the venue & drive membership applications.

Partnering with brand & design agency Everything In Between, we crafted a distinctive online presence for 1 Warwick. While echoing the sophisticated aesthetic of sister site Mortimer House to maintain brand consistency for Maslow’s, 1 Warwick boasts a unique look and feel.

Leveraging the existing WordPress template from Mortimer House enabled us to deliver a high-quality website in under a week, achieving both efficiency and brand cohesion.