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Raising awareness through social media

Brewhouse & Kitchen: Launching a new venue with social media

Brewhouse & Kitchen wanted to generate awareness online to their new venue in Chelmsford, and for the relaunch of their Milton Keynes location. 

With goals to increase footfall and conversions to their fantastic venues, they came to Propeller to create a paid media campaign that raised awareness of the new venue opening, as well as increasing sign ups & visitors to both locations.

Read on to find out how we achieved this. 

Brewhouse & Kitchen//Client



Our approach

We implemented a two-phased approach to boost awareness across both locations. 

First, we focussed on optimising on-site content, through local keyword search and text optimisation for both venues. For Chelmsford, we also provided content guidelines for the venue landing page, including metadata.

For the second phase, we set up paid advertising; launching PPC and paid social campaigns set to run across 3 months.

The results

  • Over 415,000 impressions
  • Over 8,000 clicks through to the website, with a conversion rate of 67%

By Propeller: A digital design agency that builds a bigger picture

Being relentless in our attention to detail is what we do. Propeller isn’t just a food & drink digital marketing agency that relies on pretty pictures or crafted copy. Instead, we look holistically at your brand, business and your objectives to create a bespoke digital experience and website design for property businesses.


We keep you, and our senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real time and with interactive Adobe XD links.


Working with your design resource, we collaborate for a mobile-first approach built on wireframes that define structure and hierarchy to make the end to end journey as smooth as possible for your customers.


Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, we’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.


Our team doesn’t necessarily just start from scratch. We audit your existing website to understand what’s working, and build around those areas to create even more conversion opportunities.


As a UX design agency we prioritise developing wireframes for your website as a foundation of design. We firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.


Take your users and customers on a journey that works for them and convert more sales for you. Our team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.