
Brewhouse & Kitchen: Launching a new venue with social media
Brewhouse & Kitchen wanted to generate awareness online to their new venue in Chelmsford, and for the relaunch of their Milton Keynes location.
With goals to increase footfall and conversions to their fantastic venues, they came to Propeller to create a paid media campaign that raised awareness of the new venue opening, as well as increasing sign ups & visitors to both locations.
Read on to find out how we achieved this.
Brewhouse & Kitchen//Client
WordPress//Platform
Hospitality//Service
Our approach
We implemented a two-phased approach to boost awareness across both locations.
First, we focussed on optimising on-site content, through local keyword search and text optimisation for both venues. For Chelmsford, we also provided content guidelines for the venue landing page, including metadata.
For the second phase, we set up paid advertising; launching PPC and paid social campaigns set to run across 3 months.
The results
- Over 415,000 impressions
- Over 8,000 clicks through to the website, with a conversion rate of 67%
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