Lighting up digital sales for Boy Smells
Client
Boy Smells
Service
eCommerce
Platform
Shopify Plus
60%
growth in sales YoY
50%
growth in traffic
33%
returning customer rate
The Opportunity
As Black Friday approached, the luxury candle and fragrance brand Boy Smells partnered with Propeller. Boy Smells was looking to significantly boost sales growth during the crucial holiday shopping season.
While they had seen moderate success in previous Black Friday sales, they were eager to expand their reach to new customer segments and stand out in an increasingly competitive market. Propeller was tasked with developing a comprehensive strategy that would drive online traffic, increase conversion rates, and ultimately maximise revenue during the Black Friday period.
The Approach
As Black Friday approached, we focused on optimising Boy Smell’s conversion rate. This lead to a 31% growth in returning customers, boosting revenue and average order value at the same time.
We achieved this by utilising our partnership with Gorgias. Offering an extensive toolset that is dedicated to boosting the customer experience, integrating Gorgias into the Boy Smells CMS meant they could manage customer experience with confidence.
