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Elevating your intimate world with Boy Smells

Elevating your intimate world with Boy Smells

Packaged in pink and conceived beyond the gender binary, Boy Smells candles and intimate apparel make loving your identity a daily ritual.


Propeller launched a new and much bigger world of Boy Smells on Shopify Plus, with Phidel Digital and the very talented Creative Director Chris Miller on visuals. 


Our role included: 

  • The creation of a bespoke UX driven store on Shopify Plus. As well as custom landing pages for brand story, candle care & benefits and collaborator Q&As. 
  • Expansive product browsing including quick shop & an ‘olfactor’ explaining the scent experience on PDP. 
  • Connected with leading tools including Yotpo, Klaviyo & Gorgias for maximum customer opportunity optimisation. 
  • Conversion of their startup based theme to a fully fledged eCommerce flagship. 
  • A turnkey project solution run transatlantically between our London & NYC offices to service their Venice, California location. 

The new store has generated major year on year growth in both sales and traffic.Watch this space for a new gifting and promotional suite coming BFCM 2021.


Shop here now www.boysmells.com