Packaged in pink and conceived beyond the gender binary, Boy Smells candles and intimate apparel make loving your identity a daily ritual.
Propeller launched a new and much bigger world of Boy Smells on Shopify Plus, with Phidel Digital and the very talented Creative Director Chris Miller on visuals.
Our role included:
- The creation of a bespoke UX driven store on Shopify Plus. As well as custom landing pages for brand story, candle care & benefits and collaborator Q&As.
- Expansive product browsing including quick shop & an ‘olfactor’ explaining the scent experience on PDP.
- Connected with leading tools including Yotpo, Klaviyo & Gorgias for maximum customer opportunity optimisation.
- Conversion of their startup based theme to a fully fledged eCommerce flagship.
- A turnkey project solution run transatlantically between our London & NYC offices to service their Venice, California location.
The new store has generated major year on year growth in both sales and traffic.Watch this space for a new gifting and promotional suite coming BFCM 2021.
Shop here now www.boysmells.com