You may have heard of Buzzfeed’s recipe video channel, Tasty…
Launched in July 2015, they have 52 million likes and counted 2.2 billion views in March this year alone. Even if you don’t recognise the name, you’ll recognise the videos that dominate your Facebook feed, featuring short 30 second clips that are engaging, visually appealing and highly shareable. The videos all follow the same format – overhead shots, basic instructions and a #foodstagram-inspired theme. This idea of taking simple content and creating original videos that integrate seamlessly with a social platform – thereby lending themselves well to being shared – has led Tasty to pretty much go viral.
Use and popularity of original video content has skyrocketed in the last year; Spotify recently announced that it is working on a new 12 show original video series. There’s a phrase inspired by Netflix original shows. From a digital perspective, we want to engage with this trend on behalf of our clients and consider how we can integrate features into our site builds that are both visually appealing and engaging for users through their originality.
Rockliffe Hall uses a variety of different video content on the homepage to convey the focuses of each of the core areas of the site.
Research has shown that videos on landing pages increase conversions by 86%.
Take a look for yourself here
Fashion’s love affair with Snapchat has been well-covered recently. Roland Mouret livestream their catwalk shows seasonally via the homepage of their eCommerce site; so everyone can experience the front row.
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