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Website design for clothing brand Alessandra Rich

Case study: Showcasing the joy of jewellery for all

[ Client ] Alessandra Rich
[ Platform ] Shopify Plus
[ Tech ] TBC

Overview/ challenges

We were proud to work on the website design for clothing brand Alessandra Rich. The London-based ready-to-wear store had to work for both B2B and B2C customers.

Our approach

Propeller partnered with Alessandra Rich to launch a beautiful global flagship store built on Shopify Plus, that balances content with commerce. The site showcases their ready to wear collection and offers an immersive digital experience.

We focused on the functionality of an online lookbook and stunning videos.


As a result, the team enjoyed a surge in online store sessions with a:

  • Growth of 329%
  • Total orders up 140% in a year.

Key project deliverables

  • Wishlists and premium size guides  
  • Pre-ordering to allow customers to register for upcoming seasons and place deposits on products. 
  • Connection with Shopify’s POS system to sync inventory, sales, orders and customers between the showroom and the Shopify website. 

By Propeller: Website design for clothing brands

Propeller’s eCommerce team spans UX planning, digital design; branding, front end and back end development. Working with Shopify and Shopify Plus, we are able to deliver eCommerce sites that are both customised and reliant on open source software for core functionality.

Shopify is a flexible and affordable eCommerce solution used to create website design for fashion brands, with a backend admin that makes getting your business online easy. Built and supported in the cloud, your store can scale easily according to your needs and grow alongside your business without fear of being left behind.

Our Project Management team offer full consultancy and support to ensure your store meets your business needs. From our in-depth kick off session through to website launch, we’ll work with you to develop and support your eCommerce strategy and provide expert technical support where it matters most.