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Launching Alessandra Rich’s global flagship store

Launching Alessandra Rich’s global flagship store

Celebrating the 10 year anniversary of Alessandra Rich with the launch of a beautiful global flagship store

Propeller partnered with Alessandra Rich to launch a beautiful global flagship store built on Shopify Plus, that balances content with commerce. The site showcases their ready to wear collection and offers an immersive digital experience.


It is a unique destination for the Alessandra Rich customer looking for apparel, jewellery & accessories direct from the brand. This has been carefully balanced with a premium brand experience – one that is ready to celebrate the 10 year anniversary of Alessandra Rich. 


Being well versed in delivering sites aimed at discerning and well intended consumers, as an agency we appreciate the importance of making sure the thread, ethos and key brand message is not lost through the user journey.


A number of key functionality elements were incorporated into the site including 


  • Wishlists and premium size guides  
  • Pre-ordering to allow customers to register for upcoming seasons and place deposits on products. 
  • Connection with Shopify’s POS system to sync inventory, sales, orders and customers between the showroom and the Shopify website. 


Propeller delivered a conversion driven, seamless customer experience and a focus on digital storytelling. Have a browse of the latest collection at alessandrarich.com.