We know, the holiday season feels so far away! But the time is now for hospitality venues to start preparing for a successful Christmas. Many businesses are facing the question of whether to create a dedicated Christmas landing page for the festive season. At Propeller, we are here to run you through everything- from what a landing page is, to how it can help.
In this article, we explore the advantages and considerations of building a landing page tailored to the festive season. Discover how it can boost conversions, engage customers and help venues make the most of the festive season.
A landing page is a specific web page that is designed with a focused and persuasive layout, encouraging visitors to take a specific action. For example, making a purchase, signing up for a newsletter, or filling out a form.
Landing pages are often created as part of online marketing campaigns and are optimised to convert visitors into leads or customers.
The purpose of a landing page is to provide relevant and compelling information that aligns with the visitor’s needs or interests. It typically contains:
A clear and concise headline
A Prominent call-to-action (CTA) button or form.
The content on a landing page is tailored to the campaign’s goal, targeting a specific audience and delivering a compelling message or offer.
To maximise conversions, landing pages are designed to minimise distractions and guide visitors towards the desired action.
By maintaining a focused and persuasive approach, landing pages can increase the likelihood of visitors completing the desired action, ultimately driving business objectives and improving the effectiveness of the campaign.
Having a landing page for Christmas can be beneficial for a number of reasons:
Christmas is one of the biggest seasons for hospitality, and it’s a great time to remind customers of a venues’ Christmas offers. A dedicated landing page allows you to showcase your holiday-themed menu, promotions and discounts.
Increased Conversion Opportunities
A well-designed landing page tailored to the festive season will capture the attention of site visitors and make them more likely to convert into customers. By highlighting relevant products, services and emphasising their holiday appeal, customers are encouraged to get their Christmas bookings in place.
Email List Building
Christmas presents a prime opportunity to expand your email subscription list. By creating a landing page with an enticing offer or a holiday-themed promotion, such as a complementary side or exclusive discount, customers will be more inclined to provide their details. In turn, this helps companies build targeted email lists that can be leveraged for future marketing campaigns.
Tracking and Analytics
A landing page provides a focused platform for tracking and analysing the performance of your Christmas campaigns. By utilising tools like Google Analytics, you can measure the effectiveness of your campaigns, monitor visitor behaviour, and gain insights into what resonates with your audience. This data is valuable for optimising your marketing strategies and improving future holiday campaigns.
Launching a Christmas landing page early and building festive content for your customer base can provide several benefits:
Allowing larger companies to book ahead for Christmas parties
Larger companies that want to include all of their employees in Christmas celebrations want the opportunity to book in advance. Securing a venue that can accommodate high numbers can be difficult. By advertising a venue’s capacity through a festive landing page, venues will reap the rewards of increased awareness.
Staying ahead of your competitors
By launching your Christmas landing page ahead of time, you have a better chance of standing out among competitors. Launching Christmas content early allows venues to capture the attention of potential customers who want to plan ahead.
Preparing for an increase of covers
The festive season can be difficult to plan ahead for- especially when thinking about stock and staffing. Therefore, knowing the number of expected covers per night will enable managers to prepare to the best of their ability.
Not only does launching early allow venues to plan and execute Christmas marketing strategies more effectively, it also gives ample time to craft compelling content.
Search Engine Optimisation
Search engines take time to index and rank web pages, so launching a Christmas landing page early gives venues an advantage in terms of SEO. By optimising a page with relevant keywords, meta tags, and descriptions, venues will increase their visibility in search engine results when people search for Christmas-related products or services.
Launching early allows venues to collect valuable data and insights before the holiday rush. Venues can track visitor behaviour, monitor engagement, and identify any areas that need improvement. This data helps venues refine marketing strategies, make data-driven decisions, and optimise your landing page for maximum conversions.
By taking advantage of these benefits, you can position your business for success during the Christmas season.
Getting started on your landing page sooner rather than later will best prepare companies for the season ahead. Not only does it allow for advanced preparation, it also generates excitement from your customers and can be a great way to build your emailing list.
While on the topic of Christmas, why not take a look at another of our articles about taking deposits for Christmas bookings.
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