Our journey with Withersworldwide started when we commenced the project to shake up their online presence and craft a state of the art, long term future proofed and premium website for the law firm and their 1000 strong global team. We engaged in a full discovery and research phase across their partnership structure, engaging internal stakeholders across the world. This included events at their offices in London, New York & New Haven.
The new website the primary channel for Withersworldwide to win new work to a growing audience. We were tasked with promoting the firms greatest asset – their people; they are a global firm with 16 offices located globally, and a strong team filled with incomparable knowledge in their specialist fields. The team at Withersworldwide have collectively written and published 1,000s of articles focusing on a range of different practice areas but also serving as important resources for clients and the industry.
We launched into the project starting with an in-depth discovery phase including chemistry and brainstorming sessions with the firms 160 partners sharing their insights, thoughts and preferences to ensure that the end result was a true representation of this leading firm.
A heavily UX focused design with the goal of creating a clear journey to find the relevant information from the firm’s extensive knowledge of different sectors dealt with through a tiered system to create a page hierarchy and further guide the user.
Individual profile pages were created for each and every partner so that all clients, both perspective and existing can be assured that they are in knowledgeable and expert hands.
A heavily custom CMS allowed a high level of flexibility and give the Withers team the control of their content and the presentation of the firm online.
Multi-lingual and geo-location functionality so that key pages are translated into 8 different languages, 4 of which are non European including both simplified and traditional Chinese, Japanese and Russian.
Peruse the new website here: www.withersworldwide.com