Case study: 12 Days of Christmas with ASK Italian
[ Client ] ASK Italian
[ Platform ] WordPress
[ Service ] Food and drink
Overview/challenges
With the festive period being the busiest of times for the hospitality industry, ASK was looking to create a Christmas campaign that captured the attention of their customers and matched their company’s values.
ASK envisioned an “advent calendar” styled campaign page, encouraging visitors to return to the website every day of their Christmas campaign.
ASK envisioned an “advent calendar” styled campaign page, encouraging visitors to return to the site for every day of their Christmas campaign. The interactive element of the campaign meant customers would find a new offer each day behind a ‘door’.
Our approach
Building on the success of 2021’s Advent Calendar, Propeller worked closely with the internal brand team at ASK to ensure the 2022 launch had a very different look and feel.
Taking great care with the creative, we ensured the page had applied logic: each card would flip, but only on the relevant day.
Results
With the festive spirit instilled in their customers, ASK celebrated a very merry Christmas:
- Over 40,000 entries in total, with 38% being “bonus entries” which were generated by clicks through to ASK social channels to submit additional entries.
- A conversion rate of 59%, proving visitor interest in the campaign.
- Increase in brand awareness: the campaign boosted ASK’s presence in social channel conversations.
- Boosted the profile of ASK from connections to competition partners.
- Over 80,000 page views.
- Over 65,000 unique page views.
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