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Case study: 12 Days of Christmas with ASK Italian

Case study: 12 Days of Christmas with ASK Italian

[ Client ] ASK Italian
[ Platform ] WordPress
[ Service ] Food and drink


With the festive period being the busiest of times for the hospitality industry, ASK was looking to create a Christmas campaign that captured the attention of their customers and matched their company’s values. 


ASK envisioned an “advent calendar” styled campaign page, encouraging visitors to return to the website every day of their Christmas campaign.



ASK envisioned an “advent calendar” styled campaign page, encouraging visitors to return to the site for every day of their Christmas campaign. The interactive element of the campaign meant customers would find a new offer each day behind a ‘door’.

Our approach

Building on the success of 2021’s Advent Calendar, Propeller worked closely with the internal brand team at ASK to ensure the 2022 launch had a very different look and feel. 


Taking great care with the creative, we ensured the page had applied logic: each card would flip, but only on the relevant day. 


By Propeller: A digital design agency that builds a bigger picture

Being relentless in our attention to detail is what we do. Propeller isn’t just a luxury digital marketing agency that relies on pretty pictures or crafted copy, instead we look holistically at your brand, business and your objectives to create a bespoke digital experience and website design for property businesses.


We keep you, and our senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real time and with interactive Adobe XD links.


Working with your design resource, we collaborate for a mobile-first approach built on wireframes that define structure and hierarchy to make the end to end journey as smooth as possible for your customers .


Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, we’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.


Our team doesn’t necessarily just start from scratch. We audit your existing website to understand what’s working, and build around those areas to create even more conversion opportunities.


As a UX design agency we prioritise developing wireframes for your website as a foundation of design. We firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.


Take your users and customers on a journey that works for them and convert more sales for you. Our team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.