As part of our ongoing partnership with Young’s & Co we are constantly working with the team to identify opportunities for digital development to drive acquisition, engagement and conversion across the estate’s digital presence.
The benefits of SEO as a channel are expedited for brands with a greater inherent authority in the marketplace. In order to capitalise on this authority, we have partnered with Young’s to continue to drive their SEO strategy forward following the success of previous campaigns focused on both Christmas and Weddings, Parties and Events.
These campaigns have resulted in page 1 and page 2 results across multiple areas of the business and the project objective was to apply these practices and learnings to other areas of website content, to generate page 1 results for non-brand search terms that can drive significant volumes of high-value traffic. Young’s are now dominant on page 1 for high traffic events and area related keywords through our work. This included:
- Technical set up of pages
- Back linking
- Content migration
- SEO Audit and keyword analysis.
With the reopening of hospitality venues across the country, there is an opportunity to be driving traffic for non-brand search terms relating to the restrictions that will continue to be in place around outdoor dining as a result of the anticipated increase in search volumes. With this being a USP of many venues across the Young’s & Co. portfolio, it is a natural fit for the brand and will continue to drive valuable traffic beyond the immediate period of reopening and restrictions.
Learn more about our SEO services here.