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PPC agency for Young's

Case study: Designing the digital pub presence

[ Client ] Young’s
[ Platform ] WordPress
[ Tech ] Google Ads
[ Service ] Hospitality

Overview/challenges

Propeller is proud to have built a relationship with the teams at British pub chain, Young’s & Co, that’s lasted for over 12 years. We’ve worked on 225 websites across their central group and local branches. The Propeller team has been the PPC agency partner of choice to promote all Young’s seasonal campaigns including major sporting events and annual public holidays. Having been established in 1831, we’re proud to be the gatekeepers of this heritage brand’s digital presence.

Our approach

  • We launched an SEO campaign (keyword research, content creation & reporting) during key seasonal period (summer = pub gardens campaign & euros tournament)
  • We worked on Thematic work (SEO/ PPC) around Christmas and sporting events, (Euros, Six Nations, World Cup) for both central and local marketing.
  • We developed a bespoke API solution for their Design My Night booking system – totally unique to Young’s and industry leading.
  • We drove bookings up from the bad Christmas ’21 (due to COVID) with well planned and executed PPC campaign for Rugby Six Nations.

Results

  • Ranking on page 1, position 1 in Google search for primary keyword ‘Euros pubs’ during Euros competition 2021
  • Achieved record breaking of number website sessions and bookings throughout Euros months
  • Resulted in bookings being up 102.5% on Feb 2020 and 354% on March 2020

By Propeller: A PPC agency that delivers development, SEO and performance on Google Ads

From local pubs to fine dining establishments, we tailor a PPC strategy that suits your hospitality business and have the skills to scale up as – and likely when – you need us to.

Take a more holistic view of your paid media, rather than opting for a separate PPC agency, and let Propeller build a cohesive digital solution. Our approach has delivered high-performing seasonal-led campaigns for leading hospitality businesses, as well as local and national campaigns with targeted locations.

As a PPC agency, we delight in the details and work to thoroughly research, refine and segment your audience for greater reach. Our team constantly works to trial and test campaign materials to see what works for your audience and engages potential customers. And it isn’t over when the campaign is launched; many of our market-leading clients trust us with the ongoing management of their paid media.