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Wordpress agency for Épi

Case study: Telling the story of bespoke luxury

[ Client ] Épi
[ Platform ] WordPress
[ Service ] Hotels & Travel


For Épi, the website needed to showcase the ultimate luxury destination where fine food and fantastic company meets sophisticated settings.

We were brought in as Épi’s WordPress agency to build an online world that reflected the real life experience.

Our approach

Utilising aspirational imagery and beautiful videos, the team at Propeller created a WordPress site that would exude the boundless features available at the bespoke, luxury hotel in St Tropez with an added ability to be translated across two languages.

With a focus on storytelling, we also created exclusive content pages specifically for potential clients.


The new, bespoke approach resulted in a growth in traffic of 32% compared to the previous year.

By Propeller: A web design agency that builds a bigger picture

Being relentless in our attention to detail is what we do. Propeller isn’t a web design agency that relies on pretty pictures or crafted copy, instead we look holistically at your brand, business and your objectives to create a bespoke digital experience and website design for property businesses.

Creative & Design

We keep you, and our senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real time and with interactive Adobe XD links.

Customer & User Experience

Working with your design resource, we collaborate for a mobile-first approach built on wireframes that define structure and hierarchy to make the end to end journey as smooth as possible for your customers .

Engagement & Consistency

Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, we’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.

Site Audits & Conversion

Our team doesn’t necessarily just start from scratch. We audit your existing website to understand what’s working, and build around those areas to create even more conversion opportunities.

Wireframes & Architecture

As a UX design agency we prioritise developing wireframes for your website as a foundation of design. We firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.

Journey Mapping & Site Structure

Take your users and customers on a journey that works for them and convert more sales for you. Our team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.