Hall and Woodhouse: Pubs that put family first
[ Client ] Hall & Woodhouse
[ Platform ] WordPress
[ Service ] Hospitality
Overview/challenges
Hall & Woodhouse is a family run business, currently in its seventh generation. As their hospitality marketing agency, the team at Propeller took the time to understand the “Ways of Woodhouse” before embarking on an ambitious website build.
Our approach
With an impressive portfolio of pubs we created a customisable site to demonstrate each site’s unique features and true character, while also capturing the ethos of Hall & Woodhouse.
To help inspire the team, we worked with Hall & Woodhouse to put together a training workshop around CRM and CMS to make sure pub managers had the tools they needed to connect with their customers.
Results
The new, customisable approach resulted in:
- 24% growth in website visits
- 64% growth in time spent on the site.
By Propeller: A web design agency that builds a bigger picture
Being relentless in our attention to detail is what we do. Propeller isn’t a web design agency that relies on pretty pictures or crafted copy, instead we look holistically at your brand, business and your objectives to create a bespoke digital experience and website design for property businesses.
Creative & Design
We keep you, and our senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real time and with interactive Adobe XD links.
Customer & User Experience
Working with your design resource, we collaborate for a mobile-first approach built on wireframes that define structure and hierarchy to make the end to end journey as smooth as possible for your customers .
Engagement & Consistency
Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, we’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.
Site Audits & Conversion
Our team doesn’t necessarily just start from scratch. We audit your existing website to understand what’s working, and build around those areas to create even more conversion opportunities.
Wireframes & Architecture
As a UX design agency we prioritise developing wireframes for your website as a foundation of design. We firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.
Journey Mapping & Site Structure
Take your users and customers on a journey that works for them and convert more sales for you. Our team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.