Hall & Woodhouse wanted to promote their venues that offer overnight stays beyond the ordinary. Instead, they wanted to start building content on their website to show potential guests an experience rather than just a place to stay.
Staycations have remained a popular holiday choice post-covid. So, with a plan to accentuate amazing locations and nearby attractions as part of the package, Hall & Woodhouse came to Propeller to develop their venues.
Hall & Woodhouse//Client
Our designer created column regions to fit in all of Hall & Woodhouse’s new SEO-researched content, creating a new region to sit within the award-winning PDP template, which is used within the premium locations.
This involved keyword research around top activities in the chosen locations. As an extra touch, we also researched the distance of each activity from the nearest venue to give additional context for visitors.
We created a dynamic new container for Hall & Woodhouse to present information to their guests. By following the same style as their website, the new section is integrated seamlessly. The new regions enhanced visuals to improve information sharing.
CREATIVE & DESIGN
We keep you, and our senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real time and with interactive Adobe XD links.
CUSTOMER & USER EXPERIENCE
Working with your design resource, we collaborate for a mobile-first approach built on wireframes that define structure and hierarchy to make the end to end journey as smooth as possible for your customers.
ENGAGEMENT & CONSISTENCY
Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, we’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.
SITE AUDITS & CONVERSION
Our team doesn’t necessarily just start from scratch. We audit your existing website to understand what’s working, and build around those areas to create even more conversion opportunities.
WIREFRAMES & ARCHITECTURE
As a UX design agency we prioritise developing wireframes for your website as a foundation of design. We firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.
JOURNEY MAPPING & SITE STRUCTURE
Take your users and customers on a journey that works for them and convert more sales for you. Our team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.