
Azzurri Group: Boosting site speed with image optimisation
[ Client ] Azzurri Group: Zizzi’s, ASK Italian, Coco di Mama
[ Platform ] WordPress
[ Service ] Food & Drink
Overview/challenges
Always looking for ways to improve their customer’s experience, Azzurri Group came to Propeller wanting to boost their site speed. We knew just the ticket to get their pages up to speed: image optimisation.
Propeller enabled all images to automatically upload into the optimum image format for the web. This one-off update to the site not only changed the file types of the existing images, but has future-proofed future image uploads, too.
Propeller elevated Azzurri Group’s pages with an average increase for desktop performance of 26% across their four websites. Read on to learn how Propeller boosted Azzurri Group’s site speed in our case study…
Our approach
We chose image optimisation as our strategy as we know it has the potential to improve loading speed time across the board and improve overall Google Core Web Vitals scores.
Image optimisation involves maintaining high-quality images and refining them in the best format, size, and resolution to improve site speed.
Propeller has created a solution to add into current WordPress solutions to automatically optimise any image which is uploaded (JPEG, PNG etc) into the CMS and serve the correct modern image format in each browser:
- Automatic serving. No need to re-upload any images
- CMS users require no extra training and can continue to upload any image format
- High compression of images will decrease page load time and give a better customer experience
- Improved Core Vitals score
We focussed on optimising the following sites:
Results
We collected the following data through the Google Page Speed Insights tool:
- Across all Azzurri sites, the image optimisation work has improved the performance score on average by 20% on Mobile and 26% on Desktop.
By Propeller: A digital design agency that builds a bigger picture
Being relentless in our attention to detail is what we do. Propeller isn’t just a food & drink digital marketing agency that relies on pretty pictures or crafted copy. Instead, we look holistically at your brand, business and your objectives to create a bespoke digital experience and website design for property businesses.
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