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KX logo - website design for gyms

Case study: Making memberships shine in the spotlight

[ Client ] KX
[ Platform ] WordPress
[Service ] Health & Wellness, Members Club

Overview/ challenges

The approach to wellness at KX private members health club is unlike any other. Based in the heart of Chelsea, the website needed to reflect the luxury and state-of-the-art facilities on offer to members, in order to drive membership enquiries. Boasting high quality and engaging imagery, our WordPress site saw a 15% growth in traffic compared to the previous year.

Our approach

  • Inspire & educate potential clients about the KX approach to wellness.
  • Drive the navigation and design toward membership enquiries.
  • Conducted in-depth keyword research and landing page content optimisation & creation to increase better organic search ranking for key search terms.


  • Our WordPress site saw a 15% growth in traffic compared to the previous year.
  • Ranks on page 1, position in Google search for target keyword: ‘luxury gym chelsea’ (under listicles) and above competitiors.

Key project deliverables

  • Creating a bespoke UX and design that reflect the individuality of the club.
  • Connecting the site to WordPress and integrated new features and functionalities to improve the member experience.
  • We also completed an integration with Mindbody to ensure a more seamless booking journey for members and replace the legacy timetable and login area.
  • Conversion of the site to a mobile first site creation
  • Region library that allows full flexibility for content creation
  • SEO and content planning to grow brand awareness and discovery.


By Propeller: A web design agency that builds a bigger picture

Being relentless in our attention to detail is what we do. Propeller isn’t a web development agency that relies on pretty pictures or crafted copy, instead we look holistically at your brand, business and your objectives to create a bespoke digital experience and website design for gyms.

Creative & Design

We keep you, and our senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real time and with interactive Adobe XD links.

Customer & User Experience

Working with your design resource, we collaborate for a mobile-first approach built on wireframes that define structure and hierarchy to make the end to end journey as smooth as possible for your customers .

Engagement & Consistency

Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, we’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.

Site Audits & Conversion

Our team doesn’t necessarily just start from scratch. We audit your existing website to understand what’s working, and build around those areas to create even more conversion opportunities.

Wireframes & Architecture

As a UX design agency we prioritise developing wireframes for your website as a foundation of design. We firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.

Journey Mapping & Site Structure

Take your users and customers on a journey that works for them and convert more sales for you. Our team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.