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Private club membership marketing for Mortimer House

Case study: Launching the world of work and wellbeing

[ Client ] Mortimer House
[ Platform ] WordPress
[ Tech ] Nexedus


As part of our on-going partnership with Maslow’s as their private club membership marketing agency, the team at Propeller were proud to launch websites for the two of the group’s sites; Mortimer House Members Club and Mortimer House Kitchen.

Bringing to life the bespoke brand illustrations, the approach to website design perfectly showcases the facilities including the workspace, wellbeing offering and exclusive members events.

Our approach

With a Nexedus membership platform integration, Propeller were able to balance out unique user experiences for members and non-members alike.


This approach resulted in a capture of over 1,000 membership enquiries since its launch.

By Propeller: A web design agency that builds a bigger picture

Being relentless in our attention to detail is what we do. Propeller isn’t a private club membership marketing agency that relies on pretty pictures or crafted copy, instead we look holistically at your brand, business and your objectives to create a bespoke digital experience and website design for property businesses.

Creative & Design

We keep you, and our senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real time and with interactive Adobe XD links.

Customer & User Experience

Working with your design resource, we collaborate for a mobile-first approach built on wireframes that define structure and hierarchy to make the end to end journey as smooth as possible for your customers .

Engagement & Consistency

Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, we’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.

Site Audits & Conversion

Our team doesn’t necessarily just start from scratch. We audit your existing website to understand what’s working, and build around those areas to create even more conversion opportunities.

Wireframes & Architecture

As a UX design agency we prioritise developing wireframes for your website as a foundation of design. We firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.

Journey Mapping & Site Structure

Take your users and customers on a journey that works for them and convert more sales for you. Our team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.