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Shopify agency for Pocari Sweat

Case study: A youthful website tailored to an American audience

[ Client ] Pocari
[ Platform ] Shopify
[ Tech ] Klaviyo and Aftership
[Service ] Food & Drink

Overview/ challenges

With sights set on breaking through to the American market, Pocari tasked the team at Propeller with a website to showcase updated branding and messaging. Utilising a new Shopify theme, the website has a youthful feel with clear visuals and product-first pages alongside aspirational and striking imagery tailored to an American audience.

Our approach

  • We created story-led product pages with completely refreshed copywriting to improve brand tone of voice and highlight product benefits in a clear concise way.
  • We helped to ensure consistent branding across multiple customer-facing channels with the integration with Klaviyo and Aftership.


This new approach resulted in:

  • A growth of 500% in product page interaction
  • A 250% increase in sales with our store launch
  • 6x as many in-store sessions
  • 3x as many orders as previously seen.

By Propeller: Shopify agency London

As a long-standing Shopify agency London, we’re no strangers to building beautiful ecommerce stores. Our team works with you to design and develop scalable Shopify stores that meet your needs, and deliver what your customers want.

Our Shopify team creates a unified space that’s simple to maintain yet powerful and engaging for customers. With our knowledge of bespoke builds and theme customisations, you can showcase product knowledge and striking imagery without the clutter – you can let us worry about the details.

Build your Shopify ecommerce store for an optimal customer journey to transform strategic objectives into commercial success with our specialist Shopify production team.

Because we’re a certified Shopify Plus agency, understanding the ecosystem of this market-leading platform is second nature to us. Our specialist Shopify Plus UX team can guide brands through complex migrations, build bespoke storefronts for D2C and B2B business, and evolve the customer experience with flexible loyalty, communication, and personalisation programmes.

Design flexibility, seamless app integration, scalability and top level performance are just a few reasons to choose Shopify Plus. One great reason to choose Propeller as your Shopify Plus agency is our innovative use of Shopify’s extensive tools. From the coding that creates special offers to streamlining tech stacks, there’s nothing we can’t tackle on Shopify Plus.