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Luxury digital marketing agency for Porto Montenegro

Case study: Inspiring a life less ordinary

[ Client ] Porto Montenegro
[ Platform ] WordPress
[ Tech ] Pardot
[ Service ] Travel and lifestyle

Overview/challenges

Porto Montenegro is a luxury waterfront community, a vibrant nautical village, and a state-of-the-art superyacht marina. Established in 2009, Porto Montenegro has grown into a premium, full-service marina and residential village in the Adriatic region.

Propeller was brought in to design a visually stunning website that oozed the luxury of the community. It needed to make it easy for users to discover Port’s vast range of offerings via a logical and intuitive sitemap and navigation. Importantly, it needed to actively encourage users to make enquiries and contact the Porto teams.

Our approach

We designed a site that allowed Porto Montenegro’s stunning visual to shine with large image regions separated by ample white space.

We incorporated brand elements & subtle animations to each region to bring movement to the pages whilst maintaining a strong brand presence.

We crafted a navigation which logically divided Porto Montenegro’s offerings into common-sense categories laid out in a stylish full-page navigation.

We built a dynamic enquiry system that enabled a user to discover the most relevant enquiry form at any point on the user journey by navigating through one or two simple options.

Results

The result was a visually spectacular, elegantly stylish, and inspiring site that reflected the ‘life less ordinary. We reduced the average bounce rate on the site from 55% to 30%.

By Propeller: A web design agency that builds a bigger picture

Being relentless in our attention to detail is what we do. Propeller isn’t just a luxury digital marketing agency that relies on pretty pictures or crafted copy, instead we look holistically at your brand, business and your objectives to create a bespoke digital experience and website design for property businesses.

Creative & Design

We keep you, and our senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real time and with interactive Adobe XD links.

Customer & User Experience

Working with your design resource, we collaborate for a mobile-first approach built on wireframes that define structure and hierarchy to make the end to end journey as smooth as possible for your customers .

Engagement & Consistency

Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, we’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.

Site Audits & Conversion

Our team doesn’t necessarily just start from scratch. We audit your existing website to understand what’s working, and build around those areas to create even more conversion opportunities.

Wireframes & Architecture

As a UX design agency we prioritise developing wireframes for your website as a foundation of design. We firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.

Journey Mapping & Site Structure

Take your users and customers on a journey that works for them and convert more sales for you. Our team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.