Young’s pubs are gearing up for an exciting Rugby World Cup, so to celebrate this summer, they’ve teamed up with Heineken to offer their customers the chance to win two hospitality tickets to the semi- final and a lavish over- night stay at the fabulous Orange Tree boutique hotel.
The sleek design captured the energy of the sport and gave customers a sense that they too could be part of the action. With a high number of unique users visiting www.youngs.co.uk and entering the competition, we achieved our goal of reaching out to a broader customer network.
Our custom eMarketing platform guided customers one throw closer to the winning tickets with just a few simple clicks. By adding Twitter and Facebook icons, we made sharing hassle- free and easy and our call to action ‘Visit your local’ promoted their great selection of pubs while encouraging customer click through rate.
The high conversion rate of entrants vs traffic confirmed the success of this seamless technology.