We looked at how Meta Glasses can redefine the way we connect with others in social settings. Imagine attending an event, capturing memories or sharing with your network and removing the screen between you and the experience, allowing people to enjoy the moment.
Currently, they are very heavily featured for content creators and hands-free social connectivity. For point-of-view videos, like making a recipe tutorial or action shots when running, these glasses are truly in a league of their own.
A few scenarios we thought the Ray-Ban Meta Glasses would come in useful include concerts & events and even on the slopes to capture your best runs.
Imagine their benefits for secret shopping. These inconspicuous glasses would enable secret shoppers to have anonymity and help organisations gather research and data. We believe it won’t be long until more people recognise the glasses and functionality as adoption widens. Therefore, retail or hospitality companies interested in taking advantage of these glasses to gather unbiased data won’t have long to do so.