Rebranding beauty one nail at a time with Dream Nails
[ Client ] Dream Nails
[ Platform ] WordPress
[ Service ] Wellness
Overview/challenges
Dream Nails’ original website did not cut the mustard for this glamorous rapidly growing brand. Our challenge was to deliver a high end new website that showcases their extraordinary artistry and delivers bookings.
Our approach
We started on redesigning the logo and colour scheme. A refreshed look inspired by current trends in the beauty sector to elevate Dream Nails positioning.
We created a selection of regions and pages that represents their multiple locations, & built a website that engages more customers to book online.
Results
- Site speed reduced to under one second
- In-house content updates accessible with only a few clicks
- Improved navigation structure, including a sticky menu
By Propeller: A digital design agency that builds a bigger picture
Being relentless in our attention to detail is what we do. Propeller isn’t just a luxury digital marketing agency that relies on pretty pictures or crafted copy, instead we look holistically at your brand, business and your objectives to create a bespoke digital experience and website design for property businesses.
CREATIVE & DESIGN
We keep you, and our senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real time and with interactive Adobe XD links.
CUSTOMER & USER EXPERIENCE
Working with your design resource, we collaborate for a mobile-first approach built on wireframes that define structure and hierarchy to make the end to end journey as smooth as possible for your customers .
ENGAGEMENT & CONSISTENCY
Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, we’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.
SITE AUDITS & CONVERSION
Our team doesn’t necessarily just start from scratch. We audit your existing website to understand what’s working, and build around those areas to create even more conversion opportunities.
WIREFRAMES & ARCHITECTURE
As a UX design agency we prioritise developing wireframes for your website as a foundation of design. We firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.
JOURNEY MAPPING & SITE STRUCTURE
Take your users and customers on a journey that works for them and convert more sales for you. Our team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.