You should use different social media platforms to make your target audience aware of the existence of your company and then publish content for them. Ideally, you should publish content that is relevant and leaves the target audience satisfied.
You should ensure that the content ticks the following boxes:
- Content is created by real humans
- Content is suitable for the target audience
- Content conveys a depth of knowledge about the industry
- Elevate author experience and authority
With the rise of AI tools, Google has been favouring content that is produced by real people rather than Chat GPT. In light of this, the chances of getting any auto-generated content ranked are relatively low. That said, you will want to boost author experience and authority by showcasing that your content is created by real people writing for real audiences.
You might want to hire only experts to create content. A great practice would be to include author bios on your website to exhibit that real experts write all published content.