Hello Student a leading student accommodation provider, operating in 30 cities across the UK. Propeller partnered with Hello Student at a pivotal time for their brand. They were expanding rapidly, however their website and online presence was not reflecting their success online.
Not only was their website unable to expand with them as a brand, the user journey on their previous site was overly complex, with the journey from landing on the site to being able to book a room, being far too lengthy.
Our main objective when designing the new website was to make the booking process much more accessible; and in turn, increase conversions on the site.
Another main focal point was to promote the lifestyle element of the brand. We wanted to create a sense of what it’s like to become a part of the Hello Student community.