Simon Kucher: Web design to reflect bold, new branding
[ Client ] Simon Kucher
[ Platform ] WordPress
[ Service ] Consultancy
Overview/challenges
Following the recent Simon Kucher rebrand, it was important for their website to reflect the company’s new positioning and brand standards, and to enable the business to come to life online in a compelling way.
In just three months, Propeller designed the entire website, providing Simon Kucher with a website design that aligned with their bold, new branding.
Want to know how Propeller made this project happen? Read on to find out.
Our approach
As we were tasked with designing the site rather than building it, Propeller had to create a clear framework for Simon Kucher’s in-house development team to build the website. We ensured a smooth process through:
- Researching their industry and producing competitor analysis to give insights into how competitor’s structure their websites
- Implementing an SEO analysis of their current site and keyword research
- Gathering requirements through interviews with several stakeholders to inform wireframes of each page on the site
- Holding in-person design workshops with their Senior stakeholders and creative teams
- Producing a design handover which demonstrated every region had multiple variations, could accommodate a range of content and would adapt to every screen size
- Providing a technical specification which instructed the developers in how to build each region on the front-end, and how to control it efficiently within the CMS
Objectives
With a clear understanding of what was needed to fulfil this project, our Design team got to work on the following deliverables:
- Present Simon Kucher as a prestigious consulting firm.
- Use the website as a marketing tool to attract business leads.
- Deliver thought leadership content or go-to-market campaigns seamlessly.
- Inform job candidates about open opportunities and the work culture at Simon-Kucher.
- Provide relevant information to media contacts.
By Propeller: A digital design agency that builds a bigger picture
Being relentless in our attention to detail is what we do. Propeller isn’t just a luxury digital marketing agency that relies on pretty pictures or crafted copy, instead we look holistically at your brand, business and your objectives to create a bespoke digital experience and website design for property businesses.
CREATIVE & DESIGN
We keep you, and our senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real time and with interactive Adobe XD links.
CUSTOMER & USER EXPERIENCE
Working with your design resource, we collaborate for a mobile-first approach built on wireframes that define structure and hierarchy to make the end to end journey as smooth as possible for your customers .
ENGAGEMENT & CONSISTENCY
Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, we’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.
SITE AUDITS & CONVERSION
Our team doesn’t necessarily just start from scratch. We audit your existing website to understand what’s working, and build around those areas to create even more conversion opportunities.
WIREFRAMES & ARCHITECTURE
As a UX design agency we prioritise developing wireframes for your website as a foundation of design. We firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.
JOURNEY MAPPING & SITE STRUCTURE
Take your users and customers on a journey that works for them and convert more sales for you. Our team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.