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Skylight Wordpress website development

Case study: The sky’s the limit for new launches

[ Client ] Skylight
[ Platform ] WordPress

Overview/ challenges

The London-based Skylight bars and events space were looking to launch themselves as a unique, imaginative and standalone brand. The launch of the Skylight website was key in launching Skylight bars as its own unique brand.

Our approach

First, we streamlined the site for a more customer-friendly booking journey:

  • We moved the site away from the tobacco docks parent site
  • We enabled the launch of a second venue – Skylight Peckham
  • We future-proofed the site for more venue launches
  • We streamlined the booking journey

With its easy-to-use format, the move over to WordPress for the brand helped to future-proof their online destination for future venue launches.


With the new site Skylight have established themselves on search engines outside of Tobacco Docks (parent site).

They achieve an average of 100,000+ page views per month.

Key project deliverables

  • Creation of a bespoke UX and design that reflect the individuality of the brand/venues,
  • Connection via WordPress with advanced brand led landing pages using custom content blocks.
  • Converting their site experience into one geared towards a multi venue structure for expansion.
  • Additional SEO and content planning to grow brand awareness and discovery.
  • Mobile first site for revellers on the go.

By Propeller: A web design agency that builds a bigger picture

Being relentless in our attention to detail is what we do. Propeller isn’t a web development agency that relies on pretty pictures or crafted copy, instead we look holistically at your brand, business and your objectives to create a bespoke digital experience.

Creative & Design

We keep you, and our senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real time and with interactive Adobe XD links.

Customer & User Experience

Working with your design resource, we collaborate for a mobile-first approach built on wireframes that define structure and hierarchy to make the end to end journey as smooth as possible for your customers .

Engagement & Consistency

Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, we’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.

Site Audits & Conversion

Our team doesn’t necessarily just start from scratch. We audit your existing website to understand what’s working, and build around those areas to create even more conversion opportunities.

Wireframes & Architecture

As a UX design agency we prioritise developing wireframes for your website as a foundation of design. We firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.

Journey Mapping & Site Structure

Take your users and customers on a journey that works for them and convert more sales for you. Our team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.