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Property marketing agency for Southbank Place

Case study: Telling the story of bespoke luxury living

[ Client ] Southbank Place
[ Platform ] WordPress
[ Tech ] Salesforce
[ Service ] Property


Working in collaboration with Construct London team, property marketing agency Propeller was in charge of showcasing exceptional living spaces in London’s Southbank Place and driving traffic to the website.

Our approach

  • We put customer service at the heart of lifestyle storytelling for Southbank Place better.
  • We created a WordPress brochure site that showcases the luxury apartments in the heart of London, and reflects the exceptional lifestyle and prime riverside location.
  • We completed a Salesforce integration that ensures the sales team is able to deliver best in class customer service, aligned to the premium offering of Southbank Place.


The bespoke approach resulted in:

  • New users up by 37% PoP
  • Page views up by 21% PoP

Key project deliverables

  • A collaboration with branding & design gurus Construct London
  • WordPress brochure site showcases the luxury apartments
  • Sectional landing pages and bespoke mobile experience
  • Turnkey content deployment
  • SEO focus for high net worth property buyers
  • Salesforce integration for seamless tracking of all sales enquiries

By Propeller: A web design agency that builds a bigger picture

Being relentless in our attention to detail is what we do. Propeller isn’t a web design agency that relies on pretty pictures or crafted copy, instead we look holistically at your brand, business and your objectives to create a bespoke digital experience and website design for property businesses.

Creative & Design

We keep you, and our senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real time and with interactive Adobe XD links.

Customer & User Experience

Working with your design resource, we collaborate for a mobile-first approach built on wireframes that define structure and hierarchy to make the end to end journey as smooth as possible for your customers .

Engagement & Consistency

Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, we’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.

Site Audits & Conversion

Our team doesn’t necessarily just start from scratch. We audit your existing website to understand what’s working, and build around those areas to create even more conversion opportunities.

Wireframes & Architecture

As a UX design agency we prioritise developing wireframes for your website as a foundation of design. We firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.

Journey Mapping & Site Structure

Take your users and customers on a journey that works for them and convert more sales for you. Our team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.