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Website design for restaurants - Wahaca

Case study: Keeping food fresh on the go

[ Client ] Wahaca


Propeller was proud to work with Mexican street food restaurant Wahaca on a fresh, new website. It needed to showcase an updated brand, with a focus on developing content for each location, while making the site super easy to navigate and food as accessible as possible. The priority for Wahaca was opening up the UK to the colourful world of possibilities with Mexican food.

Our approach

Based on the popularity of Wahaca’s Instagram account we created a picture menu so users can get a more rounded sense of each dish, with just a quick click through to go to the full menu listing complete with dietary filters and easy to navigate sub menus.

With over 65% of traffic hitting the site being mobile the team at Propeller prioritised the design of regions that would scale down beautifully, without losing the impact of the bold and graphic design.


This approach resulted in:

  • Growth of 43% new users.
  • Bookings boosted by 64% over the course of the year.

By Propeller: A The specialists in food and drink

Work with our team of industry experts for exceptional website design for food and drink brands to sell products online, boost bookings, drive restaurant reservations or nail your digital marketing plan.

We are a restaurant marketing agency with over 20 years of experience. We can deliver:

Striking imagery and the right amount of product knowledge is key to website design for food and drink brands, we collaborate to put your products in the best possible light with an exceptional customer experience at its core.