Large and intrusive sign up forms have been shown to increase bounce rate. They can be irritating, interrupting the user’s journey through the site. Here’s how to avoid putting your users off:
Make your sign-up forms more subtle. Side-bar campaigns and click-to-expand teasers allow your visitor to continue using your site without interruption. Alternatively, add a floating sign up bar or pop-up which anchors down to your sign up form in your website footer (we did this for Island Poke – take a look here).
Be sure to include your sign up form on every page of your site, not just the homepage. You never know what page your user is going to land on.
If you do decide on a pop-up, research suggests it is best to add a delay of 8-10 seconds to let the user have a look around your site first. Or you could delay showing the pop-up to users until their second or third visit. That way you know the user is engaged with the brand already, and therefore more inclined to sign up.
For more tips, read our article on UX best practice here.